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2015 Ram ProMaster City Tradesman First Drive [w/video]

From the perspective of a reviewer, there's a refreshing clarity to be hand when approaching a vehicle like a small commercial van. Where the inherent value equation for most vehicles is composed of both objective facts (price, fuel economy), and subjective opinions (looks, emotional response while driving), the reckoning of something like the new Ram ProMaster City is more straightforward. The light commercial van segment in the US has seen a remodel over the last half-decade, moving from paneled-over minivans to the versatile, economical, European-style boxes on wheels you see with increasing frequency today. Ford, Nissan and Chevrolet are all players here (though Chevy's City Express is essentially a rebadged version of Nissan's NV200), and though Ram's entry could be seen as late to the party, it also matches up very nicely in many of those straightforward areas of measure. Kindly, Ram brought along both the Nissan and the Ford for us to test alongside its new product, so we could get firsthand comparative impressions. The 2015 ProMaster City is roomier, more powerful and more maneuverable than its competition, though it trades those advantages for a higher price and a thirstier engine around town. We headed down to Texas where, between breaks for tacos and Topo Chicos, our goal was to see if Ram had created the new best box van in the US. Based on the already successful Fiat Doblo van from Europe, the baby ProMaster's visual transformation after its continental hop isn't radical. Ram has fitted a crosshair grille, new headlights and taillights, but largely the curvaceous, nose-forward styling remains the same. As we mentioned at the top: style is going to be very low on this list of priorities for a buyer of light commercial vans. Still, we'd rate the City as mid-pack for the options in the US; more attractive than the Nissan/Chevy twins and less so than the crisp Ford Transit Connect. (Though the optional five-spoke wheels of our test vehicle make it seem downright sporty in this group). Open the driver's side door and slide into the almost totally flat front seat, and any notion of "style" goes right out the window. Surfaces are almost exclusively black and gray, with workaday textures and frustratingly easy-to-scratch-plastics. This is a functional space though; trays, cubbies, cupholders and bins are far more numerous than you'd expect from a compact, two-seat cabin.

Over 1,000 Ram pickups lap Nurburgring in world record parade

How many Ram trucks would you think you'd see in one place anywhere outside the US? If you by any chance happened to be at the Nurburgring Nordschleife track in Germany the past weekend, you would have seen a great deal of them, as Ram enthusiasts grouped together to set a Guinness World Record. The record called for as many pick-up trucks as possible to form a parade, with the previous, Mexican-set record having consisted of 638 trucks; the earlier Ram-specific record featured 451 trucks. On November 5th, as many as 1,152 Ram trucks gathered at the 'Ring, and of course a lap of the Nordschleife track was the place for the actual parade. This video, which is more than a half-hour, shows the multitude of Rams slowly lapping the track, with flags waving in the cold November air. Honking horns was strictly prohibited, and the Rams did not off-road through the Adenauer Forst S-bend's grass. This is also one of the rare Nurburgring videos where no-one crashes into the railings at great speed. The parade was arranged by a vehicle trading company called AutoGlobalTrade, which originally aimed for 1,317 trucks to arrive at the Nurburgring, but the official number is still something to be proud of. The majority of the trucks were German, with some Rams having arrived from neighboring countries. Related Video: News Source: RamWorldRecord via PistonHeadsImage Credit: EMS Nordschleife TV Weird Car News Dodge RAM Truck Videos

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.