2024 Ram 1500 Classic Tradesman Quad Cab 4x2 6'4" Box on 2040-cars

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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Ram brings two new special edition trucks to Chicago

The Chicago Auto Show has historically been a truck-heavy expo, and this year FCA is rolling out two new versions of its stalwart pickup: the limited edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. While there are no changes under the skin, the pair of appearance packages add a host of unique touches inside and out to help truck buyers set their rides apart from the crowd. The Ram 1500 Copper Sport starts at $46,950 and will be limited to just 3,000 units. That's a drop in the bucket compared to number Ram pickups that the automaker sells every year, but at least it's a limited edition that's actually limited. All models will be Crew Cab V8s. Aside from the copper-colored paint on the body, grille, and bumpers, the Copper Sport adds contrasting black-decaled Sport performance hood, black Ram's head grille badge, black tailgate badge and black body-side badges. The Copper Sport also comes with unique wheels in either 20- or 22-inch diameters (depending on whether you get a 4x2 or 4x4). View 10 Photos Inside, the truck gets copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport also comes with a nine-speaker Alpine audio system that includes a subwoofer. The Ram Heavy Duty Night edition package is available on both 2500 and 3500 models, expanding on from the half-ton Ram 1500 Night edition. Like the Copper Sport, the Night edition is a special appearance package that doesn't change anything underneath. Where the former adds copper touches inside and out, the Night edition is essentially a factory blackout kit. On the exterior, the chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. Inside, the Night edition comes with black vinyl and cloth seats. View 7 Photos Like the Copper edition, the only body style available is the Crew Cab. The package also isn't available on dualie 3500s, though customers can choose from two Hemi V8s or a Cummins diesel inline-six. The Night edition starts at $46,840 for a two-wheel drive Ram 2500. Look for the pair to hit showrooms in the next few months. Related Video: Featured Gallery Ram Copper Sport and Heavy Duty Night Models View 12 Photos News Source: FCA Design/Style Chicago Auto Show RAM Truck

Ram 1500 EcoDiesel HFE ekes out another mpg, creeps toward 30

The idea of a fullsize pickup knocking on 30-miles-per-gallon highway was impressive last year when Ram announced its 28-mpg figure for the Ram 1500 EcoDiesel. For 2015, the company has figured out how to nudge that number up slightly higher for a new HFE version of the diesel model. The mileage tops the segment and beats the nearest competitor by 12 percent, according to the truckmaker. The 1500 EcoDiesel HFE bumps up the standard version's economy numbers by one mpg across the board for an impressive EPA rating of 29 mpg highway, 21 mpg city and 24 mpg combined. The special model is based around the Quad Cab body with rear-wheel drive and a six-foot, four-inch bed and mixes features from the Trademan and Express trims, including optional body-color bumpers. The right combination of 20-inch wheels, side steps and a tri-fold tonneau cover provides the formula to improve the aerodynamics and increase mileage. Mechanically, the truck has been left alone with the 3.0-liter diesel V6 still making 240 horsepower and 420 pound-feet of torque and routing through an eight-speed automatic gearbox. Like gasoline, diesel fuel prices have been on the decline in recent weeks, though the fuel still runs significantly more per gallon than gas. It's intriguing to see Ram going after buyers who hope to eke the best economy from their trucks. The EcoDiesel HFE will go on sale late in the first quarter of 2015, and brand spokesperson Nick Cappa tells Autoblog pricing will be announced soon. Check out a video of Ram CEO Robert Hegbloom unveiling the this fuel-sipping pickup at the 2015 Detroit Auto Show and read the official announcement below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram Has "Turned Up the Eco" on Fullsize Truck MPGs ... to 29 Ram 1500 EcoDiesel HFE increases highway MPG rating to 29 EcoDiesel tops next nearest competitor by 12 percent 21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model January 13, 2015 , Auburn Hills, Mich. - The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry's highest fuel efficiency rating. The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors -- 12 percent higher than the next-closest competitor.