2011 - Porsche Panamera on 2040-cars

Auto blog

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

All Porsche 911s to get turbos in 2015?

Currently, Porsche builds two turbocharged 911s - the Turbo and the Turbo S (and their cabriolet counterparts). The rest of the 911 range, meanwhile, is motivated by either 3.4- or 3.8-liter flat-sixes of varying outputs. This clear separation could be set to change in the very near future, though, as rumors continue to swirl that Porsche's rear-engined range could switch exclusively to turbocharged power.
This time, it's Car projecting that the 911 range will go turbocharged as part of a mid-cycle refresh, with the base Carrera's 3.4-liter dropping to 2.9 liters and adding an iron lung, bumping the entry level 911 up to 400 horsepower. Yes, a 400-horsepower, entry level 911. The Carrera S, meanwhile, will retain its 3.8-liter engine, but will also benefit from turbocharging, increasing output to 530 horsepower and 520 pound-feet of torque. So basically, it sounds like the current, 520-hp 911 Turbo will become the next Carrera S.
What does that mean for Porsche's traditional high-performance models? Well, it's a safe bet that the Turbo, Turbo S and eventual GT2 will be producing seriously huge power figures. Based on pure speculation, we wouldn't be shocked to see a 600-hp Turbo, with the S and GT2 increasing output markedly from there.