2010 Porsche Panamera Turbo on 2040-cars

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Porsche 918 Spyder debuts with new N"urburgring lap record [w/video]

It's been a long time in the making, but Porsche has finally revealed the final production version of its long-awaited 918 Spyder here at the Frankfurt Motor Show. And yet that's not even the big news surrounding the hybrid hypercar.
No, the big news is that, while Porsche was preparing taking the wraps off the car here in Frankfurt, elsewhere in Germany a team was setting a blistering lap time at the Nürburgring. And not just any blistering lap time, but a new world record.
Porsche claims that, on the morning of September 4, a team of three drivers (including former rally champ Walter Röhrl and Porsche test drivers Timo Kluck and Marc Lieb) broke the Nordschleife lap record, Lieb finally setting the best time at 6:57 at an average of 111 miles per hour.

Porsche Supercup racer dies in crash in Australia

Even with great strides made towards increasing the safety of motor racing, fundamentally it's still a dangerous sport. And now it has claimed another life.
That life belonged to one Sean Edwards, an accomplished GT racing driver. Edwards was killed at Queensland Raceway in Australia, riding shotgun in a Porsche 996 GT3 while acting as instructor. The driver was airlifted to hospital with critical injuries. Sean Edwards was 26.
The son of former F1 driver Guy Edwards (whose car he drove in the filming of Rush), Sean won the European GT3 Championship in a Porsche 911 GT3 Cup and drove a Mercedes-Benz SLS AMG GT3 to repeat victories at the 24 Hours of Dubai as well as this year's Nürburgring 24 Hours. Edwards had been competing in the Porsche Supercup, whose standings he currently leads with just two rounds to go, and could be crowned champion posthumously.

Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.