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Translogic 166: Porsche 918 Spyder

In the same month that Porsche announced that its 918 Spyder is sold out, Translogic is getting its first (and likely last) shot at the plug-in hybrid hypercar. Our drive starts off in a very civilized fashion as we tour the 918 Spyder's e-power and hybrid modes, but the fun really starts when the naturally aspirated 4.6-liter V8 engine roars to life in sport and race hybrid modes, augmenting the electric motors with an additional 608 horsepower for a total of 887. We even attempt an impromptu 0-60 test to see if we can match Porsche's gobsmacking official time of 2.5 seconds, but sadly we don't have the room to make a run on its 214-mph top speed. Watch as Translogic host Jonathon Buckley pilots this Porsche around an airstrip in Irvine, CA, with a focus on the many driving modes that set the 918 Spyder apart from anything else in the storied automaker's history. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.

Porsche forum claims eco-friendly 911 Blu coming to Frankfurt

The fiftieth anniversary of the Porsche 911 has been a nearly year-long affair, with unique tributes and even a special anniversary edition with plenty of retro throwbacks. The party is expected to continue through the end of 2013, and if one 911 enthusiast forum is right, we'll see yet another special edition model near the anniversary of the original car's September 1963 debut, when it arrives at next month's Frankfurt Auto Show.
It's called the 911 Blu, and where the 911 50 Years Edition was more expensive than a 911 Carrera S hardtop, the Blu would be an entry level special edition. That's right, a limited run car that actually slots in at the very bottom of the 911 range. According to Porsche forum 911UK.com, the new car would be priced at 74,600 euros ($98,718 at today's rates) or 64,750 pounds. That undercuts the price of a base 911 in Germany by nearly 16,000 euros and in the UK by nearly 8700 pounds (although to be fair, it's roughly identical to the price of a base 911 C2S in the US).
This 911 will reportedly feature a detuned flat-six with 300 horsepower and 211 pound-feet of torque.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?