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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche looks back on very first 911 Turbo

Porsche has really hit on a winning formula with its series of videos going inside its vault. So far, we've seen the V8 911 prototype, mid-engine test mule and aerodynamic prototype. The company is sticking with the 911 theme in the latest entry, but this time it's an actual production car - the very first 911 Turbo ever made.
Being the first Turbo would make it important enough, but the car was also a birthday present for Louise Piëch, daughter of Ferdinand Porsche and sister to Ferry Porsche, and she regularly used the car. The family didn't just hand her a random car off the assembly line, either. She got to make it her own with some interesting modifications. She supposedly even painted landscapes from inside the car.
You have to wonder what Piëch thought of her present. The early Turbos had a reputation for being a bit of a handful to drive. The boost tended to bring the power all at once, which wasn't always welcome when cornering. She deserves some honor just for driving the car on the curvy, alpine roads. Scroll down to learn about this important Porsche, and we can't wait to see what car the brand showcases next.

Porsche already considering even more hardcore Cayman GT4 RS?

We're not sure what kind of person would look at the new Porsche Cayman GT4 and say "that's not enough," but we're sure they're out there. And to satisfy just such a customer, Porsche could very well offer a GT4 RS version in the future. "This is just the beginning of the era. I would be interested in doing a Cayman GT4 RS version, but at the moment we didn't even talk about such a thing. If the customers call for something like this we could think about it." These are the words of Andreas Preuninger, speaking with Evo at the 2015 Geneva Motor Show this week. As head of Porsche's GT line, Preuninger and his team are responsible for creating hardcore track models like the 911 GT3, the new 911 GT3 RS and – for the first time – the new Cayman GT4. Clearly buoyed by the early success of the GT4, Prenuninger is already looking towards the next step. Considering that the existing model already packs a 3.8-liter flat six with 385 horsepower and the manual transmissions so many GT3 fans miss, we're not sure how much more they could get out of the Cayman – but we'll sure enjoy watching them try.