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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche responds to PETA after tiger cub displays at Macan dealership events

Porsche has found itself in the good graces of People for the Ethical Treatment of Animals, which is pretty odd considering it's the only brand we know of that offers leather-lined vents. The activist group is praising the sports car manufacturer's handling of reports that some of its dealerships were set to feature tigers or tiger cubs at the local launch events for the Macan. Apparently, "macan" is the Malay word for tiger, which explains the connection between a highly touted crossover and a jungle cat.
A Tampa, FL dealership already displayed some three-week-old cubs, with PETA saying tigers for display should be at least eight to 12 weeks old. Even then, the group argues that the animals can suffer due to stress, malnourishment, neglect and a lack of veterinary care. The group brings up legal concerns, as well, arguing that if one of the cubs bit a customer, the dealership could be held liable (we're no big cat experts, but it seems unlikely a three-week-old cub could do that much damage).
Porsche's PR department quickly reacted to PETA's claims, with Vice President of Marketing Andre Oosthuizen, telling the group that Porsche is concerned about the "welfare of any animal, large or small, wild or domesticated." Oosthuizen's statements were reported in an official PETA blog.

McLaren P1 squares off against Porsche 918 in Evo track battle

Evo's side-by-side comparison of the McLaren P1 against the Porsche 918 Spyder isn't the first time we've seen England and Germany's ultimate automotive weapons sized up together; last month, Autocar tested them over the standing mile, with a Ducati 1199 Superleggera playing the joker. Evo throws a few curves at its test, though, taking the supercars to Anglesey Circuit in Wales to see which will lay down the fastest lap time with scribe Jethro Bovington at the wheel. In case the numbers haven't yet been seared into your memory, while both are assisted by electric motors, the 3,069-pound, rear-wheel drive P1 gets on with 903 horsepower and 664 pound-feet from a 3.8-liter, twin-turbocharged V8. The 3,750-pound, all-wheel-drive 918 Spyder does its job with 795 hp and 575 lb-ft surging out of a naturally aspirated, 4.6-liter V8. We're not told know which circuit layout he uses for the test, but both cars comfortably eclipse the mark set by the fastest coupe Evo's driven around it so far, the Ferrari 458 Speciale. Then, in an epilogue occasioned by a tire change, one of the supercars comfortably eclipses its own time again, before Bovington declares one the master of the track and the other the ruler of the street. Enjoy finding out which is which in the video above.