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Porsche reveals new 911 Turbo Cabriolets, starting from $160,700*

Porsche has come a long way from the days when its entire model line revolved essentially around the 911, but its prototypical rear-engined sports car is still what it's known for best, and still keeps the German automaker pretty busy. With a seemingly endless array of variations on the theme, the 911s just keep on coming until a new generation arrives and then it starts all over again. And what we have here is the new king of the hill (for now, anyway).
Set to debut at the Los Angeles Auto Show a little less than two months from now are the new Porsche 911 Turbo Cabriolets. And no, that's not a typo: that's cabriolets, plural, because what you're looking at are two new models. First up is the 911 Turbo Cabriolet, whose 3.8-liter twin-turbo flat-six develops 520 horsepower, driving the droptop to 60 miles per hour in 3.3 seconds. That's Porsche's claim, and we have a feeling it's a bit conservative. But if that's still not enough, the 911 Turbo S Cabriolet adds an extra 40 hp for a total of 560 to drop the benchmark acceleration run down to 3.1 seconds.
That makes the new topless Turbos 30 horses stronger and 0.2 seconds quicker than the respective models they replace, but the weight penalty involved with replacing a fixed roof with a folding one (and the necessary structural reinforcement) does make the new 911 Turbo Cabs a smidgen more lethargic than their contemporary coupe counterparts, which run the gauntlet in 3.2 and 2.9 seconds in standard Turbo and upgraded Turbo S specs, respectively. They only lose a single tick on the top speed, though, which clocks in at a follicle-tickling 195 mph in either spec. Otherwise the specifications are as identical as you might expect.

'Faster. Farther.' dives into the history of Porsche racing tech

No doubt, Porsche has produced some of the best endurance racecars around, such as the turbocharged, slant-nose 935 of the 1970s and the ground-effects-enhanced 956 and 962 of the 1980s. But the company's most famous racecar, its first overall winner at the 24 Hours of Le Mans, was the 917.
The 917 embodied many of Porsche's technological achievements up to that point, such as the company's first 12- and 16-cylinder engines (the flat-16 was never used in competition), fiberglass bodies that implemented early aerodynamic practices and the use of new, exotic materials, such as magnesium and titanium.
The racecar was commissioned by the head of Porsche Motorsports, Ferdinand Piëch, to win overall at the 24 Hours of Le Mans in 1970, after he realized a loophole in the rules that allowed cars to compete with engines up to five liters in the Sport category if they were also production models. Piëch saw opportunity: the top prototype class was restricted to three liters; the production minimum to compete in Sport was 25 cars. And so, with much effort, Porsche assembled 25 "production" 4.5-liter 917s and had them parked in a neat line for the race inspectors to verify their legitimacy. It didn't take long before people realized the new Porsches were much faster than the prototype racers, with a top speed approaching 250 miles per hour.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.