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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche considering X6-style Cayenne coupe

It was practically unthinkable when Porsche introduced the Cayenne in 2002. An SUV... from Porsche? Purists balked, but customers flocked, and the Cayenne propelled the its holding company into such profitability that it practically took over the entire Volkswagen Group. It's now been twelve years since the original Cayenne arrived as the first production Porsche with more than two doors, and Zuffenhausen has since followed up with the Panamera, the Macan and the second-generation Cayenne. But it isn't about to stop there.
The latest intel coming in from overseas suggests that Porsche is in the advanced stages of designing a slant-back, five-door Cayenne coupe to take on the likes of the BMW X6 and upcoming Mercedes-Benz MLC. Though the business case (however solid BMW may have already demonstrated it to be) is still being considered, if approved it would join the upcoming third-generation Cayenne on the production line in Leipzig as early as 2018 - a year after the new Cayenne itself is expected to arrive.
The Cayenne coupe would share much with the more conventional MkIII Cayenne (and for that matter the next Audi Q7 and VW Touareg as well as the Lamborghini Urus and Bentley Falcon) but differentiate itself with a more stylish (if less practical) roofline and an altogether sportier attitude. Autocar reports that the design calls for tauter sheetmetal and sportier cabin inspired by the 918 Spyder. Pricing would be positioned a good 15-20 percent higher than the regular Cayenne, and the "coupe" version would likely be offered with most, if not all of the engines available in the conventional version - including gasoline, diesel, turbo and possibly even hybrid options ranging all the way up to the 550-horsepower Turbo S.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale. The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014. It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo. Porsche and Hyundai weren't the only automakers to take home recognition. Dodge managed to tie Porsche for the most segment awards, with three. The Challenger, Charger and Dart all topped their market. There were a number of two-segment winners, as well, with Audi, Ford, Mercedes-Benz and Nissan capturing a pair of segments each. Scroll down for the full press release from JD Power on this year's winners. Automakers Struggle to Impress Owners with Increased Usefulness of In-Vehicle Technologies And Features on All-New and Redesigned Models Dodge and Porsche Each Receive Three Segment-Level Awards; Audi, Ford, Mercedes-Benz and Nissan Each Receive Two WESTLAKE VILLAGE, Calif.: 23 July 2014 - Although manufacturers are putting more and more technologies and functionality in their new and redesigned models, satisfaction with these features is not significantly higher among owners of those models than among owners of carryover models, according to the J.D. Power 2014 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today. The APEAL Study, now in its 19th year, serves as the industry benchmark for new-vehicle appeal. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL score that is measured on a 1,000-point scale.