One Owner Low Miles High Performance Smoke Free Clean Carfax Well Maintained on 2040-cars

Auto blog

Porsche releases new images of LMP1 racecar

Porsche has released another batch of images of its LMP1 competitor preparing for its debut season in 2014. This isn't the first we've seen of the new car, as June saw four images of the new racer undergoing testing. Where those images looked merely like someone taking pics during the test, the 11 new images seen above have all the hallmarks of highly polished PR shots.
That aside, the camo-covered cars still provide another look at what the new LMP1 car will look like when it arrives next season. The taillights follow the example set by Audi, by vertically mounting ultra-thin LEDs on the tips of the rear wing, while the LED headlights sport the four-prong look that Porsche has been pushing of late. Besides those two items, its difficult to make out many details due to the amount of camo.
Porsche's LMP1 effort will be focused on the FIA World Endurance Championship, which will see the revered brand return to the top flights of the 24 Hours Of Le Mans with F1 ace Mark Webber behind the wheel. As we've mentioned before, the German brand has set up a dedicated microsite that will cover its newest racer's progress.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Woman rushing to pub nearly causes head-on collision

A woman in a rush to pick up her husband from a local pub caused this close call on a street in England this weekend. The near miss happened on Sunday on the B1253 between Rudston and Bridlington, East Yorkshire, England. A Porsche Cayenne driver attempted to overtake a blue Citroen on a blind curve but didn't see the white Skoda in oncoming traffic. Thanks to the Skoda driver's quick maneuvering on to the grassy shoulder the Cayenne only caused minor damage to the other two cars. Damian Hodgson is the owner of the dashboard camera who was behind the blue Citroen. After the close call Hodgson first stopped to check on the Skoda driver. Driver and car were okay, but a 10-year-old girl in the front seat was in tears. Hodgson then made his way down the road where the Porsche driver was speaking to the Citroen driver. He said the Porsche's driver gave some pretty lame reasons for putting so many people's lives in danger. "She said she was picking her husband up from the pub and was wearing a pair of slippers - but it's no excuse to be overtaking on a blind bend," Hodgson told the Mirror. "She did tell me she always overtakes at that spot though." Hodgson picked up the dashcam after a crash while on vacation in Florida last month. He offered the footage to both the drivers of the Skoda and the Citroen, but both declined. Hodgson told the Mirror that he hopes some good comes from the incident. "If anything comes of this, it is hopefully that the lady Porsche driver has learned a lesson and she will not put others in danger again." Related Video: News Source: The Mirror Weird Car News Porsche Citroen Skoda Driving Safety dashboard camera near miss