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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Ferrari return to Le Mans looking more likely?

Statements made by Ferrari president Luca di Montezemolo may indicate that the Italian brand could return to a form of racing it's been absent from for 40 years - prototype racing. That's right, LMP1 could see a factory Ferrari team for the first time since 1973, if a report from ESPN F1 is to be believed.
"We have won with the 458 GTE, but I also quite like the idea of racing at Le Mans in the highest category: who knows, maybe one day we can return and win, say thanks and come home," Montezemolo said. "Maybe we should give it some consideration..."
These seemingly idle, off-hand comments might not hold much water, were rumors about Ferrari's return to prototype racing not swirling as recently as August. There's also the fact that the upcoming, 1.6-liter, turbocharged V6 being used for Formula One complies with the Automobile Club de l'Ouest's own LMP1 regulations, according to ESPN. Finally, Ferrari returning to Le Mans might also explain this video of a camouflaged Ferrari LaFerrari testing a new turbocharged engine, which we showed you a few weeks back. There's a fair chance that what we're actually seeing in that video are the early stages of a new Ferrari prototype testing.

Recharge Wrap-up: Porsche Mission E charging for Tesla, net zero energy Toyota dealership

Porsche has confirmed that its Mission E charging infrastructure will also work with Tesla vehicles. The ultra-fast, 800-volt charging system will recharge the Mission E to 80 percent in about 15 minutes, and will also service new EVs from Volkswagen and Audi. Porsche CEO Oliver Blume told Top Gear that development of the charging infrastructure "sounds easy but getting the details agreed is hard. We already have the clear technical concept. It can even work with Teslas, with an adapter." Dieter Zetsche, Head of Mercedes-Benz, also tells Top Gear that they are "in talks" with Porsche regarding charging infrastructure. Read more at Top Gear, or from Electrek. An Oregon Toyota dealership is set to be the world's first net zero energy automotive dealership. The newly constructed, LEED Platinum certified Toyota of Corvallis produces more energy than it consumes, for which it is expected to receive Net Zero Energy certification. The 34,800-square-foot building is equipped with enough solar panels to produce as much energy that the dealership will use, with excess being put back into the grid, which will help during hours of peak demand. Toyota Motor Sales regional manager Steve Haag calls Toyota of Corvallis, "a first-of-its-kind template for the auto dealership of the future." Read more from Toyota. Valeo has introduced a new 48-volt hybrid system. The 48V e4Sport, as it is called, uses a 48-volt battery, electric starter-generator, electric supercharger, and eRAD electric rear axle drive for all-wheel drive. It maximizes regenerative braking and stores that energy for increasing torque with the starter-generator, and increasing acceleration with the electric supercharger. The system also supports all-electric driving modes. Valeo says the system is applicable across all vehicle segments, and works with both gasoline and diesel engines. Read more at Green Car Congress. PSA Group has created its own mobility solutions brand, called Free2Move. Free2Move will handle programs like car sharing, connected services, corporate fleet services, and affordable leasing programs for Peugeot, Citroen, DS, and other PSA partners. "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," says PSA Group VP of Mobility Services Gregoire Olivier.