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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche 911 GT3 RS getting all-new atmospheric engine

Porsche surprised many of its most puritanical enthusiasts when it took a decidedly more usable approach with the current 911 GT3. But when the new GT3 RS debuts, it promises to be a much more extreme departure. And a big part of that comes down to the engine. At the Detroit Auto Show this week, Auto Express spoke with Porsche R&D chief Wolfgang Hatz – who also happens to be head of engine and transmission development for the entire Volkswagen group. Hatz revealed that Porsche has developed a completely new engine for the GT3 RS, and while previous rumors suggested the RS would go turbo to fill in for the lack of a GT2 (and make the most out of its displacement), Hatz confirmed that it will be naturally aspirated. Considering that Porsche rarely goes downwards when it comes to 911 engine displacement, only upwards, we'd expect the new RS to pick up where the previous 4.0 left off. The new GT3 RS is also expected to pack a more extreme suspension, aero and stripped-out interior, but those hoping for an old-school approach may be disappointed to learn that the new RS will (at least at launch) only be available with the seven-speed dual-clutch transmission – though a manual version could follow if there's enough demand. In a related development, Hatz also hinted that the Cayman GT4 could debut at the Geneva Motor Show in March, with an even more extreme approach than the previous Cayman R. The new top-of-the-line Cayman is reportedly being developed to comply with GT4 class racing regulations but be fully homologated for road use. Related Video:

Porsche releases special edition 911 GTS Club Coupe

Porsche is never afraid to add one more variant of the 911 to the lineup, but its latest inclusion to the range is being kept extra limited, to keep things super special. The automaker is building just 60 examples of the 911 GTS Club Coupe, and only members of the Porsche Club of America can order them. The organization fittingly celebrates its 60th anniversary this year. Prices for 59 of the cars start at $136,060, plus $995 destination, with deliveries in June, and club members can win the last car (the showcar) as a prize. Mechanically, these vehicles take the 430-horsepower engine, wider body and rest of the updates from the regular 911 GTS, but all of these come in a unique color called Club Blau. The cobalt shade gets set off with black frames around the bi-xenon headlights, tinted taillights and black chrome exhaust outlets. The limited coupes also get a vintage-inspired ducktail rear spoiler and 20-inch Sport Classic wheels in a mix of semi-gloss black and polished metal that evoke the look of the classic Fuchs wheels on older 911s. For added contrast inside, the seat stitching, seat belts and tachometer are offset in red. Plus, the trim for the dashboard, doors and center console features carbon fiber. Capping things off, a plaque reading "GTS Club Coupe 60 Years Porsche Club of America" is near the glovebox. Being a Porsche, there are still options on these special models. The Extended Club Coupe Package goes so far as to include the key painted in Club Blau and adds leather-edged floormats. A custom car cover is also available. Check out the gallery to pick out all of the stylish tweaks for these celebratory 911s. GTS CLUB COUPE REVEALED IN THE NEW PCNA HEADQUARTERS AT ONE PORSCHE DRIVE Porsche celebrates 60th anniversary of Porsche Club of America with limited-edition 911 model Atlanta. Celebrating six decades of the largest Porsche club organization in the world, Porsche Cars North America is commemorating this milestone with a 60 unit limited-production run of the Club Coupe based on the 911 Carrera GTS. Known as the GTS Club Coupe, the 430 hp sports car is painted in a color unique to this model appropriately named "Club Blau," which was created exclusively for this anniversary edition by the Porsche Club of America.