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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

There's a Porsche Cayman under here somewhere

What we have here is the work of Dubai tuner Royal Customs that is controversial even beyond its styling. The Middle East aftermarket house says it spent fourteen months developing a bodykit for the Porsche Cayman, and the results seem to be aimed at those who wish their coupe were a 918 Spyder - the nose, strake-filled and widened rear fender, carbon fiber wing and massive diffuser all cribbing some from Stuttgart's new hybrid supercar.
Even without a buyer, the Alpha One Concept is already controversial. When WorldCarFans posted on the Royal Customs car recently, German tuner Alpha-N Performance wrote in alleging that the Dubai package copies their design from two years ago, which was also called the Alpha One, a design with which it's clear the Dubai Alpha One shares numerous cues. We asked Royal Customs about its relationship to the Alpha One car, we were told, "Yes, there is a lot we can say about the remarkable similarities all of which will be explained by our press release by Mr. Emil from Autogespot. Please wait for the official release and you will have the full exciting story. It's an 'actual success story' and not a 'replication' story."
The response is referring to an "extensive report" on the car coming out of Autogespot. Royal Customs doesn't have the Alpha One Concept on its site yet, so we're still missing quite a few details on it, such as whether the Porsche engine has been given a similarly 918-ish workover. We do know that the company says each car takes 30 days to build and it will only build three of them, which is a number that should satisfy any haters and, even more so, its buyers. You can decide which side of the fence you're on by having a close look at it in the gallery above.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?