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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

Chris Harris gets filthy in a WRC-ready Porsche 911 RGT

Last time we rode with Chris Harris we were shotgun in the tan leather seat of his used-yet-immaculate Ferrari FF. This time we're strapped into a black racing bucket of a filthy Porsche 911 rally car, one that led Harris to effuse, "I don't think I've driven a more exciting car this year, hypercars included." The thrills come courtesy of a 997-series Cup Car that's been reworked by Tuthill Porsche to run in the RGT-class rally series that will piggyback on five World Rally Championship and European Rally Championship races this year. It's not quite the Rothmans Dakar monster, but the RGT series gives privateers an affordable way into rallying with cars that look different and are different from one another. This one kept its 3.8-liter, 444-horsepower 997 Cup engine, but the 39-milllimeter restrictor drops that to about 350 hp. Beyond that are a new rollcage, gear ratios, suspension, fuel tank, underfloor protection and just about everything else. Said the man who built it, it cost "a lot, and it's still costing." But Harris says even though you "have to have your wits about you," it's a hoot to drive. And this is one of the few times you'll hear the phrase "What a tool!" used as a compliment. Check it out in the video above. News Source: Chris Harris on Cars via YouTube Motorsports Porsche Coupe Off-Road Vehicles Racing Vehicles Performance Videos fia rally WRC chris harris porsche 997