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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands
Sat, May 11 2019One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.
Volkswagen Group previews its wares on eve of Geneva show
Mon, 05 Mar 2012The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.
Bentley tests next next-gen Flying Spur on Porsche Panamera Turbo body
Fri, Oct 21 2016At first glance, the prototype in the gallery above looks like a blacked-out version of the new Porsche Panamera Turbo. But this is actually Bentley's tester for the next-gen Flying Spur. And since the upcoming Flying Spur, among other Bentley vehicles, will utilize the same MSB platform as the new Porsche, seeing the British automaker using a Panamera makes a lot of sense. The Flying Spur is essentially a four-door version of the Continental GT, which has design cues from the EXP 10 Speed 6 concept unveiled at the 2015 Geneva Motor Show. It's safe to assume that the next-gen Flying Spur will get the same treatment as well. Other than the fender flares, the prototype is identical to the Panamera Turbo. So how do we know that this is Bentley's prototype? According to our photographers, the prototype's license plate is registered as a Bentley with the UK's Driver and Vehicle Licensing Agency. With the Flying Spur sharing the same platform as the Panamera, we expect the luxury sedan to get the same choice of engines, including the twin-turbo 4.0-liter V8 and 2.9-liter twin-turbocharged V6 engine. A concept is anticipated to come out in 2017 with a production variant coming a year later. Related Video: Featured Gallery Bentley Flying Spur Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Bentley Porsche Luxury Performance Sedan bentley flying spur