2013 Porsche Diesel on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

This Porsche 356 family keeps it outlaw

Rod Emory was the founder of Emory Motorsports in Burbank, CA, and the scion to a family tradition of building "outlaw" Porsches that are almost as cool as the cars themselves. The lovingly modified Porsche 356s are lovely artifacts, and their story, along with the story of their builders, is pitch-perfect for the Petrolicious oeuvre of beloved classics.
Tune in for the history lesson, and then stick around for the car candy.

6 car mashups that God never intended

In the 2000s, the musical mashup genre saw a peak of popularity with releases like The Grey Album from Danger Mouse that mixed The Beatles and Jay-Z. UK artist James Pursey from Carwow decided to take the same concept of shoehorning two disparate things together but applied the concept to cars. Your opinion on the results will vary with your sense of humor. These creations are either some funny pieces of abstract art or absolute monstrosities that prove good design should be left alone. Likely the best of the bunch is the Lambotomic (pictured above), which combines a Lamborghini Miura and an Ariel Atom. Granted, the Ariel is little more than a skeleton to begin with, and the outcome looks like a slightly stretched Atom with the new nose and tail from one of the most beautiful vehicles ever. This could actually work. Though, not all of the mashups are quite so pleasant. The Porschiac WW RS (pictured right) is absolutely disgusting. It combines a Pontiac Aztek, which isn't a beauty queen to start with, and a Porsche 911 GT3 RS. Obviously, the 911 is an iconic shape in autonobolia, but that can't save it from the horror of the Aztek. Pursey fits the its nose, wheel, wing, roll cage and stripes onto the Pontiac. The outcome: A design that will show up in your nightmares. Check out the gallery for the rest of the mashups, including the Humi (a Humvee and a Mini), Aston Smartin (Aston Martin and Smart), Rangerini (Range Rover and Lamborghini Aventador) and the Mazdafenda (Mazda MX-5 Miata and Land Rover Defender). They might not all be beautiful (or even pretty), but it's fun to imagine these oddball creations actually driving down the road. Featured Gallery Car Mashups News Source: CarwowImage Credit: James Pursey Design/Style Humor Lamborghini Pontiac Porsche ariel atom lamborghini miura pontiac aztek mashup