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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Petrolicious explores long-term living with Porsche's 914/6

After its last video starred none other than the spectacular Ferrari 250 GTO, where was there for the video team at Petrolicious to go? Certainly, in the realm of classics, there are only a few other vehicles that can match the badge and pedigree of the ultra-rare Ferrari. Maybe a Jaguar D-Type or an Aston Martin DBR1? No, this latest video doesn't star either of those British icons. It stars an oft-misunderstood, occasionally derided entry from Germany's most sporting manufacturer - Porsche.
Yes, we've gone from a Ferrari 250 GTO to a Porsche 914/6. As is often the case with Petrolicious, though, the story told about the car by its owner are often more important than the make or model of car being highlighted. That's exactly the case here, as Jack Griffin talks about the 38 years he's spent with this particular Porsche.
Having been born into the Volkswagen fold and introduced to Porsche in the best way possible - behind the wheel of a 356 - Griffin has some interesting stories (including his attempt at running the 12 Hours of Sebring), and he knows a fair bit about some of the 914's attributes.

Next-generation Panamera will spawn variants, Sport Turismo in the running

A few years ago it took actual willpower not to consider what kinds of cool derivatives Porsche could make with the Panamera. Our fancies were helped by patent drawings of a Panamera convertible, rumors of a two-door 928 GT and internal Porsche sketches of such a car, and report after report after report that the current, second-generation Panamera would begin to expand the family. That hasn't happened, but according to a new report in Auto Express, the next Panamera will be the one to begin the bifurcation. Wolfgang Hatz, the brand's head of research and development, told the mag that, "We have prepared it for a lot of derivatives, personally I like very much the Sport Turismo." The Panamera Sport Turismo, remember, was the hybrid, concept wagon that rolled into the 2012 Paris Motor Show and made everyone ask, "Why didn't you build this design from the beginning?" It could have been Hatz's English, but after professing his ardor for the Sport Turismo, the executive said, "But there is a good chance for more derivatives." We're not sure if that means the Sport Turismo is all but approved, or if he was speaking of the third generation Panamera's new MSB platform in general. Even though Hatz mentioned a coupe and convertible, it sounds like that latter variant won't be happening, Hatz saying that the brand already has the Boxster and 911 Cabriolet. We're willing to forgive that omission – who's really looking for a four-door convertible, anyway? – and welcome the Sport Turismo first if Hatz will please please please get us a new 928.