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Porsche updates 919 Hybrid racer for 2015 season

Porsche's grand return to the elite level of global endurance racing showed mixed success in its first year. The company did score one victory in the 2014 FIA World Endurance Championship season during the race in Brazil but finished in third place overall among the three factory manufacturers. Porsche is hoping for a few more wins in 2015 and is releasing its first shots of the updated car to achieve those triumphs when things kick off in April. The team's racer is still called the 919 Hybrid, but Porsche promises this second-generation version is a "comprehensive evolution" compared to last year. The most obvious change is the redesigned front end where the styling now features a simple horizontal intake running across the front (compare to 2014, below). The nose area also now flares out to the windshield. The side grows a more complicated look, though, with a series of fins just behind the driver compartment. Porsche isn't divulging many details about anything different under the skin. The 2015 919 is still propelled by a 2.0-liter turbocharged V4, and an electric motor powers the front wheels. There are also two energy recovery systems. In addition to the previous challengers from Audi and Toyota, Porsche has one more competitor in the factory ranks this season. The Nissan GT-R LM Nismo is rumored to be a radical departure from the rest of the field with an engine possibly located in front of the driver. Read the German brand's very brief release about the updated 919 Hybrid below and click through the gallery to see how it looks. Track debut for 2015 Porsche 919 Hybrid Stuttgart. Extensive testing with the second generation of Porsche's Le Mans prototype will begin on January 18, on Abu Dhabi's Yas Marina Circuit. As scheduled, this marks the start of the 2015 motorsport season for the Porsche Team. The new Porsche 919 Hybrid has already had its roll-out on the Weissach test track. As a next step, there will be several performance and endurance tests before the WEC season opener on April 12 in Silverstone, Great Britain. The new Porsche 919 Hybrid is a comprehensive evolution of the successful car that made its debut in 2014. It will feature the same innovative drivetrain concept consisting of a 2-litre V4 turbocharged petrol engine, an electric motor powering the front wheels, and two energy recovery systems. The new generation car had its first roll-out on December 15, 2014.

Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.