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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche's latest Driver's Selection keeps enthusiasts happy at home

Porsche fans - and there are certainly plenty of them out there, even in here on the Autoblog editorial staff - can be pretty emphatic about their enthusiasm, insisting that the 911 is the very definition of the sportscar. And for some, merely admiring one from afar or even leaving theirs parked outside isn't enough. For just such enthusiats, Porsche Design has expanded its Driver's Selection with some tantalizing additions for the home and office.
First up is a desk chair made from the bucket seat in a 911 Carrera, which we have to admit we'd rather be sitting in right now over this blasted, rather unexciting ergonomic office chair. It's covered in black leather (the same you'd find inside an actual 911) embossed with the Porsche emblem and features electronic backrest adjustment.
There's also a wall shelf made from the carbon-fiber rear spoiler a 911 GT3 Cup racecar that can support up to 264 pounds of downforce in the form of books, trinkets and whathaveyou. And there's a limited-edition resin model of the 918 Spyder in 1:8 scale. The items haven't hit the Porsche shop just yet, so we don't have pricing information, but if they tickle your fancy, the online store has plenty more to offer.

The 2017 Porsche 911 RSR goes mid-engine, purists be damned

Porsche unveiled its World Endurance Championship and IMSA WeatherTech Championship competitor with the 2017 911 RSR. And this 911 is different from the rest, as the 4.0-liter flat-six engine powering this beast is in front of the rear axle, not behind it. That's right, this 24 Hours of Le Mans competitor ditches the iconic rear-engine layout. Porsche isn't talking specifics on how exactly things are arranged back there. The engine is new, now based on the 991 911's block instead of the previous Mezger motor that's been used for years. The transmission design is new as well – it would have to be to accommodate the new location relative to the engine. The racecar has been engineered to meet the LM-GTE class, where it will go up against other mid-engine cars like the Ford GT and Ferrari 488 GTE. Moving the engine to the middle has given Porsche the ability to fit the 911 RSR with massive bits of aero, like the humongous rear diffuser that looks like it would be more at home on a machine of war. The only thing that can compete with the diffuser for size is the top-mounted rear wing, which shares a similar design to the one found on the 919 Hybrid. Going back to the engine, the direct-injected boxer motor, depending on the size of the restrictor, generates as much as 510 horsepower and sends all of its fury to the rear wheels. The engine is paired to a six-speed sequential gearbox, which drivers can employ through paddles on the steering wheel. The new engine doesn't have a lot of weight to push around as the 911 RSR, as required by regulations, weighs 2,740 pounds. Speaking of weight, the engine layout isn't the only change for the 911 RSR. For 2017, the car ditches its steel body for one that's made out of carbon fiber. The body attaches to the chassis via quick-release fasteners, making the vehicle easier to service as exterior elements can be removed with minimal effort. The racecar also gets a radar-based collision system – aptly named the "Collision Avoid System" – which is meant to limit the 911 RSR's encounters with faster LMP prototypes. Only time will tell if the new layout and aerodynamic components help the 911 RSR beat its competition. But there will be plenty of opportunities to see the racecar in action as Porsche plans to run the 911 RSR in 19 races during the 2017 season, the first of which will take place at the IMSA opener on January 28th at Daytona, where the racecar will make its track day debut.