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Tesla, Porsche and Genesis top Consumer Reports owner satisfaction survey

Tesla swept Consumer Reports' latest Ownership Satisfaction Survey results, notching the top spot among brands evaluated. Its Model S also netted the No. 1 spot among the top 10 most-satisfying cars. Porsche and Genesis, Hyundai's new luxury spinoff, rounded out the top three brands. The bottom of the rankings was anchored by Acura, while Mercedes-Benz notched the least-satisfying car in the survey with the GLA, proving that the results weren't equally kind to all luxury brands. Jake Fisher, director of automotive testing for Consumer Reports, told USA Today those brands suffered by introducing cheaper vehicles. The scores, on a 100-point scale, reflect whether owners say the vehicles from model years 2015 through 2018 met their expectations and whether they would buy the same car again. They measure ratings in six categories: driving experience, comfort, value, styling, audio and climate systems (what, no cupholders?). Effectively, it gauges how much people liked the car they bought. Reliability is not considered. The Honda Ridgeline outscored competitors in the compact pickup segment by a wide margin, while the Ford F-350 was among the top 10-ranked vehicles in the survey, the first time in at least five years that a pickup made it into the top 10, Consumer Reports said. In the brand survey, Chrysler rose four places to No. 4 on strong customer satisfaction with the Pacifica minivan, while Hyundai tumbled 11 spots to No. 24 and Lexus fell eight places to 18th. Rounding out the top 10 most satisfying cars were the Porsche 911, Chevrolet Corvette, Lincoln Continental, Mazda MX-5 Miata, Toyota Prius, Tesla Model X SUV, Honda Odyssey minivan and Dodge Challenger. Not surprisingly, most of those cars, and indeed most of the high-ranking brands, are those with strong brand loyalty, fan-like followings and/or those that strike a strong emotional chord with buyers. The full brand rankings are below. Tesla (90) Porsche (85) Genesis (81) Chrysler (78) Audi (76) Mazda (76) Subaru (76) Toyota (76) Honda (75) Lincoln (75) Mini (73) Ram (73) Kia (72) Chevrolet (72) BMW (72) GMC (72) Ford (70) Lexus (70) Volvo (69) Dodge (68) Jeep (68) Mercedes-Benz (67) Volkswagen (67) Hyundai (67) Buick (66) Cadillac (64) Infiniti (60) Mitsubishi (58) Nissan (58) Acura (58) Related Video: Green Genesis Porsche Tesla Ownership satisfaction

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Coronavirus prompts VW to stop production throughout Europe

FRANKFURT — Volkswagen Group, the world's biggest carmaker, is suspending production at factories across Europe as the coronavirus pandemic hits sales and disrupts supply chains, the company said on Tuesday. The German carmaker, which owns the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Seat and Skoda brands, also said that uncertainty about the fallout from coronavirus meant it was impossible to give forecasts for its performance this year. "Given the present significant deterioration in the sales situation and the heightened uncertainty regarding parts supplies to our plants, production is to be suspended in the near future at factories operated by group brands," Chief Executive Herbert Diess said on Tuesday. Volkswagen's powerful works council concluded it was not possible for workers to maintain a safe distance from each other to prevent contagion and recommended a suspension of production at its factories from Friday. Production will be halted at VW's Spanish plants, in Setubal in Portugal, Bratislava in Slovakia and at the Lamborghini and Ducati plants in Italy before the end of this week, Diess said. Most of its other German and European factories will prepare to suspend production, probably for two to three weeks, while Audi said separately it would halt output at its plants in Belgium, Germany, Hungary and Mexico. Volkswagen's vast factories in Chattanooga, Tennessee, in Puebla, Mexico, and plants in Brazil were not affected, but that would depend on how the coronavirus spreads, VW said. Volkswagen has 124 production sites worldwide of which 72 are in Europe, with 28 in Germany alone. "2020 will be a very difficult year. The coronavirus pandemic presents us with unknown operational and financial challenges. At the same time, there are concerns about sustained economic impacts," Diess said.   Production in China resumes Volkswagen Group sold 10.96 million vehicles last year, putting it ahead of Toyota based on the latest figures from the Japanese carmaker. Globally, VW employs 671,000 people and it delivered 4.86 million vehicles to European customers in 2019. Only last month the car and truck maker based in Wolfsburg, Germany, predicted that vehicle deliveries this year would match 2019 sales and forecast an operating return on sales in the range of 6.5% to 7.5%. "The spread of coronavirus is currently impacting the global economy. It is uncertain how severely or for how long this will also affect the Volkswagen Group.