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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche's latest Driver's Selection keeps enthusiasts happy at home

Porsche fans - and there are certainly plenty of them out there, even in here on the Autoblog editorial staff - can be pretty emphatic about their enthusiasm, insisting that the 911 is the very definition of the sportscar. And for some, merely admiring one from afar or even leaving theirs parked outside isn't enough. For just such enthusiats, Porsche Design has expanded its Driver's Selection with some tantalizing additions for the home and office.
First up is a desk chair made from the bucket seat in a 911 Carrera, which we have to admit we'd rather be sitting in right now over this blasted, rather unexciting ergonomic office chair. It's covered in black leather (the same you'd find inside an actual 911) embossed with the Porsche emblem and features electronic backrest adjustment.
There's also a wall shelf made from the carbon-fiber rear spoiler a 911 GT3 Cup racecar that can support up to 264 pounds of downforce in the form of books, trinkets and whathaveyou. And there's a limited-edition resin model of the 918 Spyder in 1:8 scale. The items haven't hit the Porsche shop just yet, so we don't have pricing information, but if they tickle your fancy, the online store has plenty more to offer.

Final notes from Porsche Rennsport Reunion V [w/videos]

Having spent three days with an intense Monterey sun above, a fleet of raucous, roaring racecars below, and a genuine library of hundreds of cars parked everywhere, Porsche Rennsport Reunion V can be summed up in one word: amazing. It's one thing to know today that Porsche is special because rich people buy them and collectors obsess over them. It's another thing to see and hear and feel and smell why Porsches are special, to experience what really makes a brand. Whenever auto writers use the word "pedigree" – usually in reference to brands that don't have it – this is what we mean. And we bathed in it for a weekend. Now we need to wash all of our clothes, because pedigree smells like race fuel. Porsche used all of the Mazda Raceway Laguna Seca pit garages to set up an excellent display of important Le Mans cars, from the 1958 718 RSK to the current 919 Hybrid. All but one were overall or class winners, and four consecutive pit boxes held cars that were all in the movie Le Mans: a 1969 910, a 1969 917K, a 1970 908 LH "Flunder" Spyder, and a 1971 917 LH. Outside the garage on its own plinth was a 1949 Gmund 356 SL, the first Porsche to win an international motorsports race when it took its 110cc class at Le Mans in 1951. Walking from 1958 to 1998 and having all that history in the metal behind you, you could see why Porsche wanted to spend hundreds of millions of dollars to return to Le Mans with the 919 Hybrid to protect its legacy. Even with three full days we didn't get to see everything we wanted to see or talk to everyone we wanted to talk to. We could have spent days interviewing the Who's Who of racing drivers alone. But we did get to answer the questions you left for us in Comments after our 2017 911 Carrera ride-along: RoninEdge: The engineers had left by the time we got your Boxster/Cayman engine question, and the only answer we could get after that was the official Porsche line: "We haven't released any information on any 2017 models other than the four already mentioned," the 911 Carrera and Carrera S in coupe and cabriolet trims. Ferps: Posche North America decided to take the Targa off the website, but you can still buy 2016 models and there are still Targas on dealer lots. The 991.2 Targa hasn't been revealed yet. JohnnyHedwardsJr: We couldn't review the 911 GTS Rennsport Reunion Edition, but there is a gallery of live images below. Porsche is only making 25, and every one of them is spoken for.