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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video:

2022 Villa d'Este Concours d'Elegance Mega Gallery | The show in pictures

COMO, Italy — Held annually, the Villa d'Este Concours d'Elegance is, in many ways, Europe's version of the Pebble Beach Concours d'Elegance. It takes place in a beautiful location, and it brings together an impressive selection of rare and valuable cars. It's a real treat for the eyes, the ears, and, if you're into champagne, the palate. The 2022 edition of the show was no exception: About 50 cars were shipped to Lake Como from over a dozen countries, and it wasn't just the usual suspects. Sure, there were a lot of pre-war cars (including a couple of one-off models), but some of the icons that younger enthusiasts grew up with (like the Lamborghini Countach) were present as well. This year's event was split into eight categories: The Art Deco Era of Motor Car Design, The Supercharged Mercedes-Benz, How Grand Entrances Were Once Made, Eight Decades of Ferrari Represented in Eight Icons, "Win on Sunday, Sell on Monday," BMW's M Cars and Their Ancestors, Pioneers That Chased the Magic 300 KPH, And a design award for concept and prototypes. The jury gave the coveted "best of show" award to a 1937 Bugatti 57 S owned by Andrew Picker of Monaco, while the aforementioned classes were won by, respectively: The Bugatti 57 S, shown below, A 1936 Mercedes-Benz 540K Cabriolet, A 1956 Chrysler Boano Coupe Speciale, A 1966 Ferrari 356 P Berlinetta Speciale Tre Posti, A 1961 Porsche 356 B Carrera Abarth GTL, A 1972 BMW 3.0 CSL, A 1989 Porsche 959 Sport, And the Bugatti Bolide concept unveiled in 2020. Winning at Villa d'Este is a big deal: The cars are judged by a panel of highly experienced judges. No one gave me a scoring sheet, presumably out of fear that I'd award points to the late-model Fiat 600 lurking in the parking lot, but several cars that didn't win an award caught my eye. One is a 1934 Bugatti Type 59 Sports, a grand-prix racer that was once owned by King Leopold III of Belgium and that has never been restored — its patina is inimitable. Another is a 1961 BMW 700 RS. One of two built (the other is in the BMW collection), it's a tiny, ultra-light roadster related to the 700 and powered by a 697-cubic-centimeter air-cooled flat-twin tuned to develop 70 horsepower. It won several hill-climb events during the 1960s, and it's one of the rarest cars ever to wear a BMW roundel. Aston Martin's freshly-restored 1979 Bulldog concept was cool to see as well; check out the cassette player integrated into the headliner!