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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

This is why we love the Porsche 911 reimagined by Singer

In the world of restomods, Singer Vehicle Designs is inarguably one of our absolute favorites. The company, founded by rocker Rob Dickinson, has made its name as an obsessive constructor of vintage, built-to-order Porsche 911s with modern internals and beautiful accouterments.
Xcar has put together a lengthy interview with Dickinson, covering the source of his fascination with the 911 and his passion for automotive design, before falling into his rock-and-roll days with his band Catherine Wheel. He also covers how he got into the world of modifying Porsches, rather than just restoring them. There's much, much more in the video, though, and we promise, you won't want to miss it.
Take a look.

Singer 911 gorgeousness explored and experienced by Chris Harris

Few things get us as cranked up as a Porsche 911. Generation after generation, this rear-engined oddity has exhilarated our senses, and the new 991 is the most capable iteration yet. Even so, there's a lot to be said for the older models, from their lighter weights and more modest dimensions to their air-cooled thrums.
That elemental vintage Porsche appeal hasn't been lost on Los Angeles-based Singer Vehicle Design, which has endeavored to take the best bits from every generation of 911 and combine them into one impossibly sexy rear-engined machine. Based on a 964 donor car, we knew that a lot of work would need to go into everything from the structure to the bodywork to realize the Singer's cohesive aesthetic and dynamic vision, but we didn't know just how much until we watched this Drive video featuring Chris Harris. The auto journo gets time with the 350-horsepower, Cosworth-motivated coupe on both mountain passes and at the track, but what could be the most interesting thing about the 27-minute-long video is his in-depth plant tour.
Check it out by scrolling below, but not before paging through our new Singer 911 gallery.