2005 - Porsche Cayenne on 2040-cars

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Magnus Walker shows us how driving in LA is done

Southern Calfiornia has some great driving roads if you can get out of the city, from the Angeles Crest Highway to Mulholland Drive. Driving in LA itself, on the other hand, is usually more of an ordeal than a pleasure. But Magnus Walker is here to show us we're wrong. In this latest, artfully produced video for eGarage, everyone's favorite outlaw Zuffenhausen enthusiast takes to the streets of Los Angeles in his highly modified 1971 Porsche 911T street racer, carving his favorite route through the city. The drive takes him through plenty of tunnels (so you'll want to turn up your speakers to hear the exhaust note reverberate), around corners aplenty, past the Petersen and even down some freeways – it is LA, after all. But the key here is that he's driving late at night, when the streets are empty and Magnus can do his best homage to C'etait un rendez-vous. News Source: eGarage via YouTube Porsche Videos egarage magnus walker porsche 911t 1971 porsche 911t

Porsche again staring down another $1.8B in hedge fund lawsuits

The sequence of events from 2007 that began with Porsche's secret attempt to take over Volkswagen, and instead lead to Porsche being taken over by VW, continues to instigate lawsuits against the Stuttgart sports car manufacturer. A group of hedge funds that suffered over $1 billion in losses sued the car company in New York. Porsche had publicly stated it wasn't trying to buy VW, the hedge funds in question were shorting VW stock, and when Porsche's actual intentions were revealed, the stock shot up and the hedge funds took a beating.
The case was thrown out over the issue of jurisdiction, then appealed, only to see another suit filed on top of that. After that, most of the hedge funds withdrew their claims in New York and Porsche offered a 90-day window to refile in Germany where it is already fighting a number of other suits over the same issue. The hedge funds accepted the offer, refiling in Stuttgart for $1.8 billion in damages. According to Bloomberg, Porsche hasn't commented on the refiling, but as the same plaintiffs are involved, it's safe to assume that the carmaker still feels the case is "unsubstantiated and without merit." It has fared alright so far even in German courts, with two lesser cases against it thrown out last year.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?