2004 Porsche Cayenne 's' V8 on 2040-cars
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Auto blog
Preparing for Le Mans 2014 Porsche remembers 1971 and the 917 [w/video]
Sun, 07 Apr 2013Porsche has given us another look back at its successes at the 24 Hours of Le Mans. This time it's 1971, the year that its 917 set records that haven't all been eclipsed. It's 45-kilogram magnesium tube frame was the lightest, Jackie Oliver set the fastest in-race lap with a time that still stands, and winning drivers Helmut Marko - the same Helmut Marko currently with Infiniti Red Bull Racing - and Gilles Lethem did so many laps that their distance wasn't exceeded until the Audi R15 TDI did it in 2010.
1971 was also the year of the "Pink Pig." With bodywork created by a French aerodynamics firm, the wider, rounder 917 earned the porcine moniker so Porsche painted it pink and labeled it with the cuts you'd get from a pig. Sponsor Martini was so miffed they demanded all Martini branding be removed. No one can remove the thousands of photographs taken of the car ever since. Enjoy that and more in the video below.
Porsche picks Maria Sharapova as brand ambassador
Tue, 23 Apr 2013Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?
Porsche would have entered F1 if Audi had blocked its Le Mans program
Thu, 13 Mar 2014Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.