09 Porsche Cayenne Gts, Super Rare 1 Of 1, Six Speed Manual, Macadamia Metallic on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Mark Webber treats Maria Sharapova to a Porsche 918 Spyder joyride

We don't much like Mark Webber right now. Part of being a racing driver is dealing with promotional stuff. It's not hard to find a driver that can't stand all this nonsense, whether it be promoting a product, meeting investors or attending some obscure event. Even a driver of Webber's caliber - a former Formula One driver for Red Bull Racing and a member of Porsche's factory Le Mans team - has to serve his time at the promo events.
Somehow, though, we don't think the Aussie driver minds this particular promo detail. In the video below, Webber attends the Porsche Tennis Grand Prix in Stuttgart. He then takes tennis superstar Maria Sharapova out for a spin behind the wheel of the Porsche 918 Spyder. The level of jealousy at the Autoblog office is palpable.
Take a look below for the video. And as we're super jealous of Mr. Webber, hop into Comments and caption the above photo based on what you think he's saying to Maria. Bonus points if you can work "vegemite" into the caption.