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Porsche stalls on Ferrari 458 rival

A few years ago, reports surfaced that Porsche was planning a new supercar. But the latest intel suggests that the plan has been put indefinitely on the back burner.
The project alternately referred to as 960 or 988 was put forth by CEO Matthias Müller shortly after he assumed control of the German automaker. It called for a mid-engined V8 supercar to slot in between the 911 and the 918 Spyder to take on the likes of the Ferrari 458 Italia, McLaren 650S and sister-company Lamborghini's Gallardo and subsequent Huracán.
Now three years since the idea was first mooted, the vehicle has yet to materialize. According to Autocar, Porsche is putting a greater emphasis on refreshing its existing lineup. Which is probably just as well, because the mid-engined supercar would have a heck of a challenge on its hands to differentiate itself in terms of performance from the 911 GT3 and 911 Turbo, which already give the 458 and company a run for their money.

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.