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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

1974 Porsche 914 EV conversion still looks good

Looking through the pages of the EV Album is a great way to learn about the breadth and depth of the electric vehicle community. Branching well beyond the three dozen or so electric vehicles that are currently sold by major automakers in the US, EV Album showcases lots of DIY conversions of all types. A 1995 Fiat Cinquecento? Check. A 1992 Kewet Eljet 2? No problem. The site's old-fashioned looks (it was started in 1997) show just how long people have been passionate about their EVs. Many of the cars are throwbacks to a previous time and we found a prime example of that, a converted 1974 Porsche 914 (EV Album page here) this week. Now powered by a Prestolite MTC4001 Series Wound DC motor and some flooded nickel-cadmium batteries, the 914 has a top speed of 80 miles per hour and a range of 35 miles. But only "if you are taking it easy," of course. The motor has a peak output of 60 horsepower and 25 hp continuous. Converted over 600 hours (!) to electric power at a cost of $10,000, it is now owned by Charlie Garlow of Maryland. The car is on display at the Washington Auto Show this week and serves as a great reminder of what most EV drivers used to have to do to drive emissions free. Featured Gallery 1974 Porsche 914 Converted EV View 11 Photos Image Credit: Copyright 2014 Sebastian Blanco / AOL Green Misc. Auto Shows Porsche AutoblogGreen Exclusive Green Culture Electric dc auto show washington auto show

2015 Porsche Macan Turbo

The misinformation first started back in May of 2007 - more than six years ago - when word came that Porsche was developing a compact utility vehicle to fill out its product line. Rumors swirled that the German automaker's future "Roxster" would be based on the then-upcoming Audi Q5. By September of 2010, the name had changed to "Cajun," but the vehicle was still expected to be "based heavily on the Audi Q5," said reports in the months that followed. One year later, the first test mules were spotted, the mechanics hidden beneath barely disguised Audi sheetmetal, which did nothing to give the upcoming model its own identity. And even after Porsche announced "Macan" as the vehicle's production name in early 2012, articles stated that it would "arrive on the same chassis as the Audi Q5, though with suspension, brake and engine tweaks suitable to the Porsche range."
It's no wonder that most still consider the all-new Porsche Macan nothing more than a heavily massaged Q5.
To help lift some of the mystery surrounding its latest release, Porsche hosted us in Germany for an in-depth look at its new crossover (while Europeans call it a "sport utility," its car platform allows us to call it a proper CUV). The technology workshop offered us insight to the design and mechanical execution, and it concluded with a short test ride. The trip was both enlightening and educational - and it left us with a whole new perspective on the Macan.