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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2014 Porsche 911 Turbo and Turbo S debut [w/video]

The Turbo S will dispatch the Nürburgring in "well under seven and a half minutes."
Porsche is celebrating the 40th anniversary of its 911 Turbo in the best possible way: by announcing the next-generation of the rear-engined beast. The 2014 Porsche 911 Turbo and Turbo S are here, and man oh man, do they seem like the business.

Porsche creates 'symphony' with seven generations of 911

At Porsche, things are getting a bit wild on the 50th anniversary year of the 911. To celebrate it (again) in yet another inventive way, the automaker has called on the musical talents of seven generations of the rear-engine sports car (please suspend your disbelief, at least for the length of the video, and assume that generation two started in 1974) to perform a song that has eight notes. We're wondering which 911 is pulling double duty...
But before the Porsches are lined up for the short recital, the drivers let loose and drift them inside a hangar. Watch the video below, and tell us in comments which was more impressive: the song or the drifting.