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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Parents of terminally ill child sue after son dies following make-a-wish-style ride

Some stories are so sad and depressing, they make you want to go back to bed and pull the covers over your head. This is one such story. 14-year-old Raphael Wittman was suffering from an unspecified form of terminal cancer when he was invited by the children's cancer charity Kinder Krebs Hilfe to a charity drive organized by Porsche Forum Austria. During the drive, the Porsche Boxster Wittman was riding in was involved in a head-on collision. Both of his legs were broken and he bit off his tongue in the wreck. He died seven weeks later, in a Vienna hospital. Now, his father is suing the charity, claiming that the accident robbed his son of the will to live.
"The accident set off a chain of events starting with the doctors putting him on new medication for the cancer he had. He was always a fighter, but suddenly he was saying that he was not going to fight any more," Franz Wittman told Austria's Kurier, according to The Guardian. "We would have had a wonderful last time together [on vacation] but it never happened because of the accident."
Father and son were originally planning to go to Tenerife to spend time together, although those plans were cancelled following the accident.

Next Porsche Cayman and Boxster to be called 718?

Porsche has spent a few years sorting out its strategy away from the 911 and its crossovers, among the moving targets being the now-moribund Ferrari-fighting 960, the still-very-much-alive variant(s) coming with the next-generation Panamera, and what appears to be a puissant Cayman that could be called the GT4. Earlier this year there were rumors that a flat-four engine would join the Stuttgart maker's lineup, and that it could go into a roadster called the 718 that would undercut the current $51,400 price of the Boxster, and the Boxster would go upscale, leapfrogging the $52,600 price of the Cayman. Then Porsche turned out the lights on the 718 project, its R&D head telling Autocar, "We have a very good entry point to the range with the Boxster, and we see no reason to go below that." But Automobile reports that while the 718 roadster is dead, the 718 name will live: a la the 911, a new 718 range will encompass coupes and convertibles spanning a wide performance envelope. The suggestion is that the Boxster and Cayman names will be retired. According to Automobile, this will give Porsche a place to put its flat-four engine, into entry level models that – countering Porsche's earlier statement – "come in at a significantly lower price than" the present Boxster. Two displacements are expected, in three outputs: a 2.0-liter with 285 horsepower, a 2.5-liter with 360 hp and a turbocharged version with 400 hp. It's also been speculated that the engine could power an entry-level Macan. It's been reported before that Porsche wants to make use of the 718 name to promote its motorsport heritage, that model having carried Stirling Moss to victory among its many racing triumphs. If it happens, even though Automobile calls it part of "a slight perspective shift," we think it'll be a big shift for the two popular models, but it's not like we haven't had time to get ready. We're told the new moniker will be introduced in 2016 as a 2017 model. News Source: Automobile via World Car Fans Porsche Convertible Coupe porsche 718