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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 918 Spyder officially priced from $845K, Weissach package $84K more

Porsche has released official pricing for its entire lineup of 2013 models, which just happens to include the upcoming 918 Spyder hybrid supercar. The 795-horsepower advanced-technology-lab-on-wheels is now officially confirmed to have a starting price of $845,000 in the US, which is the exact amount we were told earlier when we had the opportunity to ride shotgun in some 918 Spyder pre-production test vehicles.
What we didn't know at the time was the cost of the Weissach trim package, which is a high-performance upgrade to the standard vehicle that includes the deletion of some interior amenities and addition of lighter-weight carbon fiber appointments, magnesium wheels, flame-resistant upholstery, racing belts and aerodynamic aids - it's meant for track-going folk who intend to use their 918 Spyders as God, country and manufacturer intended.
All told, the Weissach package should drop the 918 Spyder's curb weight by some 80 pounds, while also lightening your wallet of an additional $84,000 - the car's MSRP with the Weissach package is $929,000. These prices don't, however, include destination charges, which, for something like the very limited edition 918 Spyder (only 918 will be made), could very well cost considerably more than your average Porsche.

Porsche bringing Macan S Diesel to US instead of 4-cylinder [w/poll]

When Porsche unveiled the new Macan at the LA Auto Show, it announced two powerplants for the US market, both of them twin-turbo V6s: the Macan S equipped with 340 horsepower from its 3.0-liter engine, and the Macan Turbo with 400 horses from 3.6 liters. But those aren't the only engines Porsche will offer in its new compact crossover. Porsche is also offering the Macan S Diesel overseas with 258 hp, and reports have since indicated that a pair of four-cylinder models on their way: a 2.0-liter turbo four with 280 hp and four-pot turbodiesel of the same capacity with an as-yet undisclosed output.
Now Car and Driver is reporting that while those four-cylinder engines won't be making the transatlantic voyage to our shores, Porsche will offer the aforementioned Macan S Diesel in North America beginning in early 2015, nearly a year after the gas V6 versions arrive.
The 3.0-liter turbodiesel V6 is based on the same engine found in the Cayenne Diesel and the Audi Q5 TDI on which the Macan is based. Of course, its 248 hp is substantially less than the 340 ponies in the Macan S, but its 413 pound-feet of torque outshines not only the 339 lb-ft in the Macan S but also the 406 lb-ft in the Macan Turbo. Acceleration times, however, suggest the Macan S Diesel is still slower, with a 6.3-second run to 62 mph than neither the Macan S (5.4 sec) or Macan Turbo (4.8). The good news is that the Macan S Diesel is tipped to undercut the price of both, dropping the oil-burning crossover's MSRP below that of the $49,900 starting price for the Macan S and the $49,600 for the base Cayenne. If that C/D prediction comes to pass, that will make it the Macan S Diesel most affordable Porsche sold.