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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche still deciding on one or two new 911 plug-in hybrids

Back in March, Porsche CEO Oliver Blume told Autocar that the coming Porsche 911 plug-in hybrid "will be the most powerful 911 we've ever had." That quote portended a 992-series 911 with 700 horsepower or more. A new report in Auto Express, however, suggests Porsche is having energetic debates about just what the 911's hybrid strategy will be, and that the only agreed-upon plug-in hybrid 911 so far is a milder version to sit in the middle of the range. Putting all our rumors in a row, in January, Automobile reported on an electrically-assisted 911 with 485 hp and 561 pound-feet of torque. The new AE piece effectively endorses that, saying the mid-range hybrid would follow the program established by the all-wheel drive Cayenne e-Hybrid that produces a combined 455 hp and 516 lb-ft. The 911 would naturally use a flat-six instead of the Cayenne's 3.0-liter V6, and the sports car would be tuned for better sound response and sharper reflexes. AE says fuel economy for this hybrid should be at least 80 eMPG, with emissions of less than 80 grams per kilometer. The current base Carrera is currently rated at a maximum 38.2 mpg in the UK, with minimum emissions of 169 g/km. The hybrid, fitted with a double-clutch gearbox and Porsche's mechanical all-wheel-drive system, could run from a stop to 62 miles per hour in less than four seconds, making it more efficient than a base Carrera and much faster than a Carrera 4S. AE says there remains only "the potential for Porsche to add a second, more powerful hybrid 911," and says its sources claim that's what's "causing the most consternation behind closed doors." This one would be the twin-turbocharged, 700-hp beastie that, as a series production car, would have a hard time not usurping the 540-hp Turbo, 580-hp Turbo S, and 607-hp Turbo S Exclusive. True, the hybrid would be handicapped with a 550-pound battery pack, but the instant acceleration and handling benefits of electric AWD — with no connection between the axles — could provide the final edge over the other three. As such, it makes sense that there'd be a whole lot of debate about a flagship 911 hybrid. On the other hand, such a monster seems like an eventuality in view of Porsche's electrified aspirations, the lessons gained from the 918 Hybrid and the 919 Hybrid Le Mans racer, and the fact that CEO Blume has already spoken. The Stuttgart carmaker expects a sales mix of 25 percent electric, 25 percent hybrid, and 50 percent conventional powertrains by 2025.

Porsche returns to Forza with Horizon 2 expansion [w/video]

The bar for driving and racing game excellence has been raised to remarkable levels in recent years, and with titles making use of Xbox One and Playstation 4 hardware. But, if you're a fan of major franchises like Forza Motorsport and Gran Turismo, the most obvious-for-its-omission car brand has always been Porsche. Happily, that prohibition ends tomorrow, with an epic piece of DLC for Forza Horizon 2. That's right, Forza confirmed to Autoblog (after a series of rumors) that the $9.99 Porsche Expansion hits tomorrow. In fact, we even have an exclusive first look the full car list: 1970 Porsche 914/6 1982 Porsche 911 Turbo 3.3 1987 Porsche 959 1989 Porsche 944 Turbo 2003 Porsche Carrera GT 2012 Porsche 911 GT3 RS 4.0 (997) 2014 Porsche 911 Turbo S 2014 Porsche 918 Spyder 2015 Porsche Cayman GTS 2015 Porsche Macan Turbo Ten of Stuttgart's finest include historically significant monsters like the 959 and Carrera GT, as well as newcomers Cayman GTS and Macan Turbo. Along with the cars, the expansion pack brings 10 Bucket List events, 10 Rivals events, and 15 achievements in total (for you Forza completionists). We've already put in for a sick day. Porsche has been far more reticent than most OEMs to license its cars for video games, to date, and even this expansion required a deal with Electronic Arts to bring to pass. And, while our sources at Turn 10 Studios say that this Porsche pack will be the only such content for FH2, we can expect that the upcoming Forza Motorsport 6 will be packed with 911s, et al. We couldn't get the studio to discuss specifics about future models (your author is hankering hard for some 356 action), but reps did say that they'll aim for balance, "never losing sight of the type of varied interests and experiences that our players love." Scroll down to read the full press release, or have a browse through our gallery of images and video. We'll see you on the road. Forza Horizon 2 Porsche Expansion Porsche is coming to Forza Horizon 2! Arriving on June 9 exclusively in Forza Horizon 2 for Xbox One, the Forza Horizon 2 Porsche Expansion will bring ten amazing Porsche models for the first time to an Xbox One Forza game. With Porsche models like the 1989 944 Turbo, the 2003 Carrera GT, and the 2014 911 GT3 RS 4.0, the Porsche Expansion Pack will give fans the chance to explore southern Europe in some of the legendary German manufacturer's most beloved cars.