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UPDATE: Porsche could raise its stake in Rimac, and Rimac weighs in

CLARIFICATION: An earlier version of this Reuters story said Porsche could raise its stake in Rimac to nearly 50%, but Rimac reached out to Autoblog to say that's not so. Here is a statement from Mate Rimac: "We have a very strong partnership with Porsche that is key for Rimac Automobili. Porsche is a shareholder in Rimac since 2018 with 15.5% ownership currently, accumulated over several rounds of investment. While it is true that we are discussing further expansion of this collaboration that will lead to increase of Porsche's stake in Rimac Automobili, some media have mistakenly reported that Porsche would take over 50% or nearly 50% of the company.   We are very happy that the partnership with Porsche will strengthen even further, but it is in the interest of both Rimac and Porsche that Rimac is a fully independent company. We are working with many car companies that are not our shareholders and there is a clear separation between shareholding and projects. It is very important to us that our industry customers have the peace of mind that Rimac is independent and that there is an "Information Firewall" between projects and shareholders (not only Porsche, but also Hyundai and others) - and this will not change. Confidentiality is very valued in the industry and one of the basics for collaboration between companies. Our shareholders are happy with such an arrangement and expect the same level of professional behaviour and confidentiality for their projects and customer projects.   So, the point is: Porsche's stake will increase but nowhere near to 50% and Rimac will remain independent with many industry customers that are not our shareholders/investors." The original story, with the 50% reference removed, appears below.   FRANKFURT — Volkswagen unit Porsche is participating in a financing round of Rimac Automobili that will see the electric supercar maker raise 130 million-150 million euros ($157 million-$181 million), its owner Mate Rimac told weekly Automobilwoche. The fundraising should be completed in two to three months and another round is planned at the end of the year, Rimac told the trade journal. Porsche owns a 15.5% stake in Rimac Automobili and could raise its stake in a deal that would also include the transfer of Volkswagen's supercar brand Bugatti to Rimac, Automobilwoche said. Volkswagen and Rimac were not immediately available for comment on Sunday.

Techart Porsche 911 Targa 4S is a tuner's attempt at being tasteful

We've not been terribly nice to the aftermarket tuners of the 2015 Geneva Motor Show. That's largely because they don't deserve our kindness. Techart, though, is not going to be the subject of derision, largely because aside from painting this Porsche 911 Targa a particularly lurid shade of yellow (and finding seat upholstery and trim to match), the changes aren't particularly offensive. Hell, paint it black, silver or red, and it'd just look like a more aggressive Porsche. That's largely because it is. Techart has behaved itself, fitting a brand new body kit featuring a new rear spoiler, diffuser, front splitter and side skirts, and replacing the much of the interior componentry with carbon fiber and aluminum components. The tuner doesn't mention the exact name of the shade used both inside and out on this Targa, although those with more conservative tastes will rest easy knowing that "stylistic harmony with standard or Techart individual paint is guaranteed." Techart's deft aesthetic treatment hides a similarly light tweaking under the sheetmetal. This car features a new exhaust system, complete with four staggered exhaust pipes that have been finished in black chrome. And that's it. There aren't 17 turbos or a new intake manifold crafted from free-range ivory. It's the same 400-horsepower flat six found in a normal Targa 4S. Techart has fitted its own springs, although it doesn't tell us how much (or even if) the ride has been lowered. 21-inch alloys round out the more practical changes. Check out our full gallery of live images of Techart's latest creation, direct from Geneva. Related Video: News from the TECHART world 03.12.2014 TECHART for the Porsche 911 Targa 4 models Closed roof – open driving pleasure. TECHART Automobildesign sharpens the character of the seventh Porsche 911 Targa 4 generation. Using the right mixture of restraint and emphasis the TECHART Aerodynamic Kit transfers the sportive TECHART design language to the unmistakable lines of the four-wheel drive sports car. TECHART Formula IV light-alloy wheels in 21-inch communicate aesthetic innovative capacity all around. Interior refinement specialists of the TECHART in-house saddlery use precise handiwork to translate the exterior design elements stylistically into the vehicle's interior. TECHART Aerodynamic Kit for die Porsche 911 Targa 4 models. Porsche 911 silhouette. Wide body with active taillight strip. And of course a glass roof with iconic aluminium bar.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?