2006 06 Porsche Boxster S Preferred Package Pasm Bose Xenon Htd Seats Carrera on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche announces works team for United Sportscar Championship

Porsche is undoubtedly the most successful manufacturer in sportscar racing, and it's only upping its game. The German marque is launching its new LMP1 racer for Le Mans in pursuit of overall victory once again, and now that sportscar racing in North America is coming together under one banner in the United Sportscar Championship, Porsche has announced it is entering the fray with a works team here as well.
The new Porsche North America racing team will field two cars in the entire inaugural season of the Tudor United Sportscar Championship that's been formed out of the former Grand-Am and American Le Mans Series. The team will be based out of the Porsche Motorsport North America facility in Santa Ana, California, and will partner with three-time ALMS LMPC winners Core Autosport in getting a pair of the latest 911 RSR racecars to the front of the GT Le Mans class.
Drivers have yet to be announced, but are projected to be drawn out of Porsche's factory driver program, which includes such talents as Patrick Long, Timo Bernhard, Romain Dumas and Neel Jani. Keep reading below for the official announcement.

Porsche reportedly working on new turbocharged flat-four boxer engine?

These days, we've seen just about every automaker dropping cylinders in an effort to appease tightening fuel economy and emission standards - and Porsche is no exception. Nearly three years after introducing an all-new V6 powerplant under the front hood of its Panamera sedan (launched with a range of V8 engines) comes word that Porsche is working on an all-new turbocharged flat-four boxer to replace the flat-six engines mid-mounted in its Cayman and Boxster models.
Specifics have yet to be learned, but reports say the engine is a derivative of the current 3.8-liter six (shown above) found under the rear decklid of the Carrera S, yet with two fewer cylinders. Fitted with a turbocharger, direct-injection and the automaker's VarioCam Plus, the new all-aluminum 2.5-liter flat-four will likely develop upwards of 350 horsepower and 360 pound-feet of torque. Redline should be about 7,500 rpm. Initial indications say that Porsche will only offer the new engine with its seven-speed PDK dual-clutch automatic, tuned to take advantage of the low-end torque, but a traditional six-speed manual gearbox has not been ruled out. Despite the loss of two cylinders, enthusiasts will likely embrace the new engine as it promises to be lighter, more fuel efficient and more powerful than the 2.7-liter and 3.4-liter sixes in the Cayman/Boxster today.
Even though Porsche has been using Volkswagen Group engines for years (e.g., Cayenne V6, Cayenne Diesel and upcoming Macan), all indications are that the new flat-four will not be shared. Instead, it will be kept in-house for the automaker's sports cars and possible future fitment in an entry-level 911.