2004 Porsche Boxster **loaded** Except Navi, Low Miles, Warranty Available on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

2020 Porsche 911 Speedster spied with an angry driver

Porsche gave us details and showed us a concept of the 911 Speedster at the Paris Motor Show. Today, we bring you spy shots of what appears to be the production version of that concept with a few changes on board. They're rather minimal modifications, but the Speedster's driver appears especially angry with our spy photographer as he extends his middle finger directly toward the camera. Sorry, not sorry, Mr. Test Driver. Public testing of pre-production cars always comes with photo risks, and Porsches tend to attract more attention than others. You'll notice what appears to be a Cayenne Coupe prototype we've previously spotted running around with the 911. The Speedster Concept we saw in Paris had epic retro mirrors and fuel cap on the front hood, but both those design touches are absent from this pre-production car. It's tougher to see, but we lost the vents in between the two humps, as well. Everything else appears to have made it to production-spec. We can't say we're surprised these concept car features probably won't show up on the production car, but it is a tad deflating. You'll notice the Speedster is based-off the 991.2 generation of 911 and not the new 992. Porsche did a similar thing when the 997 generation was coming to an end with a Speedster model paying tribute to that car's life. The chassis is said to utilize parts from the 911 GT3, and the wonderful naturally aspirated flat-six engine gets carried over from that car, too. Porsche didn't specify if power will be exactly the same as the GT3, but we'll be expecting about 500 horsepower and a 9,000 rpm redline. We were told the six-speed manual would be offered on the Speedster in Paris, too. Let's just say that we strongly approve of that combination. Production will be limited to only 1,948 cars and begin in the first half of this year. We'll expect a reveal with a full spec breakdown soon, possibly for the upcoming Geneva Motor Show. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.