2001 Porsche Boxster S on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

A few pre-race notes and a lot of photos from the 24 Hours of Le Mans

The 82nd running of the 24 Hours of Le Mans is on.
Audi has won 12 of the last 15 events, the scion of Auto Union is trying to make it 13 this year. To do so, it will have to overcome a situation faced only three other times during its dominance of La Sarthe: underdog status. Toyota has won the first two races of the year and claimed pole for this race, the rumor being that this year it's Toyota's race to lose.
And then there's Porsche. It's been 16 years since the Stuttgart brand raced on the top rung at Le Mans, three years years since it announced its return, just a year since it acquired Mark Webber in a signing that wasn't subtle and a few months since we got eyes on the 919 Hybrid.

1974 Porsche 914 EV conversion still looks good

Looking through the pages of the EV Album is a great way to learn about the breadth and depth of the electric vehicle community. Branching well beyond the three dozen or so electric vehicles that are currently sold by major automakers in the US, EV Album showcases lots of DIY conversions of all types. A 1995 Fiat Cinquecento? Check. A 1992 Kewet Eljet 2? No problem. The site's old-fashioned looks (it was started in 1997) show just how long people have been passionate about their EVs. Many of the cars are throwbacks to a previous time and we found a prime example of that, a converted 1974 Porsche 914 (EV Album page here) this week. Now powered by a Prestolite MTC4001 Series Wound DC motor and some flooded nickel-cadmium batteries, the 914 has a top speed of 80 miles per hour and a range of 35 miles. But only "if you are taking it easy," of course. The motor has a peak output of 60 horsepower and 25 hp continuous. Converted over 600 hours (!) to electric power at a cost of $10,000, it is now owned by Charlie Garlow of Maryland. The car is on display at the Washington Auto Show this week and serves as a great reminder of what most EV drivers used to have to do to drive emissions free. Featured Gallery 1974 Porsche 914 Converted EV View 11 Photos Image Credit: Copyright 2014 Sebastian Blanco / AOL Green Misc. Auto Shows Porsche AutoblogGreen Exclusive Green Culture Electric dc auto show washington auto show