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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Cayenne diesel V8 may not be long for this world

Goodbye, Porsche Cayenne V8 Diesel. We hardly knew ye. Nor did the Europeans, apparently. Porsche's V8 oil burner is still on the European model list for the Cayenne SUV, but the mill won't go through the likely pricey process of being updated to adhere to new and stricter European emissions standards, Just-Auto says. A Porsche spokesman confirmed to the publication that it's a fairly complicated process to update the diesel V8 to be so-called "Euro-6 compliant." With Cayenne diesels selling in relatively low volumes anyways, the German automaker might just dump the V8 diesel altogether, as it'd be quite cost-ineffective to make the necessary upgrades. The V8 diesel was a 4.1-liter engine that delivered 385 horsepower in addition to what sounds like a little too much exhaust for European clean-air regulators. While that's a pretty powerful profile, the most recent gas-powered V8 for the Cayenne delivers about 570 horsepower, so the diesel engine won't likely be missed by European auto enthusiasts. Besides, there's still the V6 diesel that's also sold in the US. That's a 4,800-pound beast that moves from 0 to 60 miles per hour in about seven seconds and gets a relatively (for diesels) modest 20 miles per gallon city. For those who are curious, Autoblog's First Drive review of that model can be found here.

Porsche 918 Spyder debuts with new N"urburgring lap record [w/video]

It's been a long time in the making, but Porsche has finally revealed the final production version of its long-awaited 918 Spyder here at the Frankfurt Motor Show. And yet that's not even the big news surrounding the hybrid hypercar.
No, the big news is that, while Porsche was preparing taking the wraps off the car here in Frankfurt, elsewhere in Germany a team was setting a blistering lap time at the Nürburgring. And not just any blistering lap time, but a new world record.
Porsche claims that, on the morning of September 4, a team of three drivers (including former rally champ Walter Röhrl and Porsche test drivers Timo Kluck and Marc Lieb) broke the Nordschleife lap record, Lieb finally setting the best time at 6:57 at an average of 111 miles per hour.