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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche Exclusive showcases custom-order 911 Turbo Cabrio

Porsche is one of the most profitable automakers in the business. In fact, it's said to make about $23,000 on each car it sells, thanks in no small part to an options list that can send the sticker price accelerating quicker than one of its own sports cars. But there are always those for whom even the extensive option list won't be enough, and for just such customers, there is Porsche Exclusive.
The division in Zuffenhausen is tasked with creating even more individualized examples of Porsche vehicles, and it recently did up this 911 Turbo Cabriolet - which, at $160,700, is already one of the most expensive Porsches you can order this side of a 918 Spyder: more than any Boxster, Cayman, Macan or Cayenne, any Panamera other than a Turbo S or Executive - not to mention any other 911 short of a Turbo S.
This particular demo vehicle features a Slate Grey paint job and red interior decked out in more leather than an S&M dungeon - which, come to think of it, would probably be less financially painful than ordering up this car from Porsche Exclusive.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.