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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Tesla, Porsche and Genesis top Consumer Reports owner satisfaction survey

Tesla swept Consumer Reports' latest Ownership Satisfaction Survey results, notching the top spot among brands evaluated. Its Model S also netted the No. 1 spot among the top 10 most-satisfying cars. Porsche and Genesis, Hyundai's new luxury spinoff, rounded out the top three brands. The bottom of the rankings was anchored by Acura, while Mercedes-Benz notched the least-satisfying car in the survey with the GLA, proving that the results weren't equally kind to all luxury brands. Jake Fisher, director of automotive testing for Consumer Reports, told USA Today those brands suffered by introducing cheaper vehicles. The scores, on a 100-point scale, reflect whether owners say the vehicles from model years 2015 through 2018 met their expectations and whether they would buy the same car again. They measure ratings in six categories: driving experience, comfort, value, styling, audio and climate systems (what, no cupholders?). Effectively, it gauges how much people liked the car they bought. Reliability is not considered. The Honda Ridgeline outscored competitors in the compact pickup segment by a wide margin, while the Ford F-350 was among the top 10-ranked vehicles in the survey, the first time in at least five years that a pickup made it into the top 10, Consumer Reports said. In the brand survey, Chrysler rose four places to No. 4 on strong customer satisfaction with the Pacifica minivan, while Hyundai tumbled 11 spots to No. 24 and Lexus fell eight places to 18th. Rounding out the top 10 most satisfying cars were the Porsche 911, Chevrolet Corvette, Lincoln Continental, Mazda MX-5 Miata, Toyota Prius, Tesla Model X SUV, Honda Odyssey minivan and Dodge Challenger. Not surprisingly, most of those cars, and indeed most of the high-ranking brands, are those with strong brand loyalty, fan-like followings and/or those that strike a strong emotional chord with buyers. The full brand rankings are below. Tesla (90) Porsche (85) Genesis (81) Chrysler (78) Audi (76) Mazda (76) Subaru (76) Toyota (76) Honda (75) Lincoln (75) Mini (73) Ram (73) Kia (72) Chevrolet (72) BMW (72) GMC (72) Ford (70) Lexus (70) Volvo (69) Dodge (68) Jeep (68) Mercedes-Benz (67) Volkswagen (67) Hyundai (67) Buick (66) Cadillac (64) Infiniti (60) Mitsubishi (58) Nissan (58) Acura (58) Related Video: Green Genesis Porsche Tesla Ownership satisfaction

Proof the world revolves around the Porsche Cayman

Or at least the world revolves underneath the Porsche Cayman, in the latest video showing off Stuttgart's mid-engine coupe. Porsche put an Easter egg in the world that spins triple-time, a "famous relative" of the Cayman hidden somewhere on the marble planet, and gave a Porsche Martini bag to one of the first 50 people who could point it out.
With more than 300 views there's no chance you'll win the bag, but you can still go on the treasure hunt in the video below.