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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

1983 Motorweek showdown pits Porsche 928S vs. Chevy Camaro Z28

Last month, Motor Trend threw the Camaro Z/28 and Porsche 911 GT3 into the bear pit and let them fight it out. Way back in 1983, MotorWeek had the same idea, comparing the Camaro Z/28 to the Porsche 928S. At the time, the Camaro was America's best selling sports coupe, the 928S was Porsche's top-of-the-line model that also had the highest top speed of any car sold here. And the price differential was even more stark then: $13,600 for the Camaro, $45,000 for the Porsche. That put the Z/28's cast-iron, 5.0-liter V8 with 190 horsepower and 240 pound-feet of torque against the all-aluminum 4.7-liter V8 with 234 hp and 263 lb-ft in the 928S. Even with that and the Camaro being 14 inches longer than the Porsche, the American was a surprising 40 pounds lighter than the German. The show took them to Summit Point Raceway in West Virginia to see how close a relative performance bargain could hang with a the German GT. Both had five-speed manual transmissions, but the high-speed corners and tight sections of Summit Point would test other handling variables, including the "bone-rattling" Camaro's solid rear axle and disc and drum brake setup vis-a-vis the four-wheel disc brakes and independent suspension on the "firm-but-smooth" Porsche. Paradoxically, the larger disparity 22 years ago resulted in a closer result. Check out the video to see how the Summit was won. News Source: MotorWeek via YouTube Chevrolet Porsche Coupe Luxury Performance Classics Videos chevy camaro z28 porsche 928 retro review

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.