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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Man arrested for stealing part of Paul Walker Porsche wreck

Humans are odd creatures. Some of us collect things associated with bad events, particularly when it comes to cars. Your author, for example, has the grille of his wrecked 2004 Mini Cooper S hanging on the wall. As a more extreme example, an 18-year-old Californian is in trouble with the LA police, but not for taking an item from his own car accident. Instead, he has been arrested for stealing from the wreck of the Porsche Carrera GT that killed actor Paul Walker and racer Roger Rodas.
And it wasn't a small piece, either. It was the Carrera GT's carbon-fiber roof panel. Making matters worse is word that the theft happened while the tow truck that was hauling the wrecked Porsche was sitting in traffic. According to the LA Sheriff's Department report, "A witness saw a male exit a vehicle that was following the tow truck. The male grabbed a piece of the wrecked Porsche off the tow truck bed." Besides the eyewitnesses, it didn't help that images of the roof panel were later posted on Instagram.
The man, Jameson Witty, was later arrested at his home, where police also found the roof panel. The driver of the car Witty was in when he took the roof panel, meanwhile, is planning on surrendering to the police, according to CNN. It remains unclear if the district attorney's office will charge the two, although if it does, they'll be facing felony grand theft and tampering with evidence.

Volkswagen profit jumps as it warns of a cooling auto market

FRANKFURT, Germany — Volkswagen says its profits jumped 44% in the third quarter thanks to a more profitable mix of vehicles in its lineup but warned that global car markets are slowing more than expected and lowered its forecast for annual sales. After-tax profit rose to $4.42 billion (3.98 billion euros) as revenues rose 11% to $68.27 billion (61.42 billion euros). The sales margin of 7.8% exceeded the goal of 6.5-7.5% as vehicles bringing higher profits took a larger share of sales. The Wolfsburg-based automaker pointed to the headwinds facing the industry by saying that it expects "vehicle markets will contract faster than previously anticipated in many regions of the world." It said sales would be "on a level" with last year's record of 10.8 million vehicles. Previously it had expected a slight increase. The company said its profits would be in the lower end of its forecast range. Global automakers are facing a slowdown in sales amid disputes over trade and from pressure in the European Union and China to develop and sell low-emission vehicles that require heavy investment in new technology. Ford and Renault have issued profit warnings in recent days, while Daimler, maker of Mercedes-Benz luxury cars, lost money in the second quarter and is expected to outline a cost-cutting strategy for investors on Nov. 14. Volkswagen is leading the push into electric vehicles in Europe by launching its ID.3 battery-powered compact car at prices it says will make zero local emission vehicles a mass phenomenon. The company was able to increase earnings in the quarter despite an 18% rise in spending on research and development.