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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2015 Porsche Cayenne S

Oh, Porsche.
Just as the dust settles over the 911 GT3's no manual gearbox kerfuffle, the Germans have gone and yanked the yummy naturally aspirated 4.8-liter V8 from the Cayenne S and replaced it with a twin-turbo 3.6-liter V6. Is nothing sacred in Porscheland?
Perhaps not... but that's not necessarily a bad thing. After all, Porsche famously once said they'd never build a diesel, but when they did, it was actually rather stellar.

Bentley tests next next-gen Flying Spur on Porsche Panamera Turbo body

At first glance, the prototype in the gallery above looks like a blacked-out version of the new Porsche Panamera Turbo. But this is actually Bentley's tester for the next-gen Flying Spur. And since the upcoming Flying Spur, among other Bentley vehicles, will utilize the same MSB platform as the new Porsche, seeing the British automaker using a Panamera makes a lot of sense. The Flying Spur is essentially a four-door version of the Continental GT, which has design cues from the EXP 10 Speed 6 concept unveiled at the 2015 Geneva Motor Show. It's safe to assume that the next-gen Flying Spur will get the same treatment as well. Other than the fender flares, the prototype is identical to the Panamera Turbo. So how do we know that this is Bentley's prototype? According to our photographers, the prototype's license plate is registered as a Bentley with the UK's Driver and Vehicle Licensing Agency. With the Flying Spur sharing the same platform as the Panamera, we expect the luxury sedan to get the same choice of engines, including the twin-turbo 4.0-liter V8 and 2.9-liter twin-turbocharged V6 engine. A concept is anticipated to come out in 2017 with a production variant coming a year later. Related Video: Featured Gallery Bentley Flying Spur Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Bentley Porsche Luxury Performance Sedan bentley flying spur