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Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

Porsche returns to Forza with Horizon 2 expansion [w/video]

The bar for driving and racing game excellence has been raised to remarkable levels in recent years, and with titles making use of Xbox One and Playstation 4 hardware. But, if you're a fan of major franchises like Forza Motorsport and Gran Turismo, the most obvious-for-its-omission car brand has always been Porsche. Happily, that prohibition ends tomorrow, with an epic piece of DLC for Forza Horizon 2. That's right, Forza confirmed to Autoblog (after a series of rumors) that the $9.99 Porsche Expansion hits tomorrow. In fact, we even have an exclusive first look the full car list: 1970 Porsche 914/6 1982 Porsche 911 Turbo 3.3 1987 Porsche 959 1989 Porsche 944 Turbo 2003 Porsche Carrera GT 2012 Porsche 911 GT3 RS 4.0 (997) 2014 Porsche 911 Turbo S 2014 Porsche 918 Spyder 2015 Porsche Cayman GTS 2015 Porsche Macan Turbo Ten of Stuttgart's finest include historically significant monsters like the 959 and Carrera GT, as well as newcomers Cayman GTS and Macan Turbo. Along with the cars, the expansion pack brings 10 Bucket List events, 10 Rivals events, and 15 achievements in total (for you Forza completionists). We've already put in for a sick day. Porsche has been far more reticent than most OEMs to license its cars for video games, to date, and even this expansion required a deal with Electronic Arts to bring to pass. And, while our sources at Turn 10 Studios say that this Porsche pack will be the only such content for FH2, we can expect that the upcoming Forza Motorsport 6 will be packed with 911s, et al. We couldn't get the studio to discuss specifics about future models (your author is hankering hard for some 356 action), but reps did say that they'll aim for balance, "never losing sight of the type of varied interests and experiences that our players love." Scroll down to read the full press release, or have a browse through our gallery of images and video. We'll see you on the road. Forza Horizon 2 Porsche Expansion Porsche is coming to Forza Horizon 2! Arriving on June 9 exclusively in Forza Horizon 2 for Xbox One, the Forza Horizon 2 Porsche Expansion will bring ten amazing Porsche models for the first time to an Xbox One Forza game. With Porsche models like the 1989 944 Turbo, the 2003 Carrera GT, and the 2014 911 GT3 RS 4.0, the Porsche Expansion Pack will give fans the chance to explore southern Europe in some of the legendary German manufacturer's most beloved cars.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.