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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.

Porsche releases new Panamera Edition models

We can't remember the last time we came across a special edition called "Edition," but that's what Porsche is offering with the Panamera. Available on the base, 310-horsepower models, the Panamera Edition is so subtle you'd need to be in the secret owners club to identify it. High-gloss black trim strips outline the windows, it sits on 19-inch Panamera Turbo wheels with colored center caps, the sills are inscribed with the word "Edition," and body-colored door handles are fitted if you pay extra for Porsche Entry & Drive. The cabin gets Porsche logos in the seat headrests, those front thrones being 14-way in the US, climate controlled seats throughout, and a two-tone treatment in black and Luxor Beige. Oh, and special floor mats. Performance upgrades come in the inclusion of active suspension, and convenience comes with the included Park Assist. Tempted? Head to your Porsche dealer in June to take one home. The Panamera Edition will require $80,000, an eminently reasonable (for Porsche) $1,900 premium over the standard car. The Panamera 4 Edition needs $84,300, an even more reasonable $1,500 premium. Destination adds another $995 to both of those prices. The press release below has a few more details. Related Video: Porsche Panamera Edition: Sports sedan with extensive standard features Atlanta. A new special version of the Porsche Panamera sports sedan stands out through elegant styling combined with a significantly expanded range of standard equipment. Two models with powerful six-cylinder engines will be offered: the Panamera Edition and Panamera 4 Edition both come with an engine that delivers 310 hp. The Panamera 4 Edition features active all-wheel drive with an electronically controlled, map-controlled multi-plate clutch (Porsche Traction Management, PTM). The exterior of the Panamera Edition models is marked by additional subtle design tones, including high-gloss black trim strips on the side windows. The standard 19-inch alloy wheels in Panamera Turbo II design feature wheel center caps with a colored Porsche crest. The door handles are finished in exterior color when Porsche Entry & Drive is optionally selected. The Panamera Edition also boasts a two-tone standard interior in Black / Luxor Beige with the Porsche crest embossed on all head rests, Sport Design steering wheel, door sill plates with "Edition" lettering, and special floor mats.