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Porsche Macan sales may push brand past 200K unit goal early

Tue, 13 Aug 2013

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Mark Webber treats Maria Sharapova to a Porsche 918 Spyder joyride

Tue, 29 Apr 2014

We don't much like Mark Webber right now. Part of being a racing driver is dealing with promotional stuff. It's not hard to find a driver that can't stand all this nonsense, whether it be promoting a product, meeting investors or attending some obscure event. Even a driver of Webber's caliber - a former Formula One driver for Red Bull Racing and a member of Porsche's factory Le Mans team - has to serve his time at the promo events.
Somehow, though, we don't think the Aussie driver minds this particular promo detail. In the video below, Webber attends the Porsche Tennis Grand Prix in Stuttgart. He then takes tennis superstar Maria Sharapova out for a spin behind the wheel of the Porsche 918 Spyder. The level of jealousy at the Autoblog office is palpable.
Take a look below for the video. And as we're super jealous of Mr. Webber, hop into Comments and caption the above photo based on what you think he's saying to Maria. Bonus points if you can work "vegemite" into the caption.

Recharge Wrap-up: 2015 Fuel Economy Guide available, how Porsche ships 919 Hybrid

Fri, Nov 7 2014

The EPA and Department of Energy have released the 2015 Fuel Economy Guide. Unsurprisingly, the groups say that this year features more fuel efficient and low-emissions vehicles than previous years, and they span a greater variety of vehicle types. The guide also provides "best-in-class" lists, greenhouse gas ratings and estimated fuel costs for each vehicle. The EPA and DOE hope that car buyers will use the guide to help choose cars that are better for the environment and the climate. Check out the guide for yourself or read more in the press release below. To get from one WEC race to the next, Porsche ships its 919 Hybrid LMP1 cars by air. As the team travels around the world - from continent to continent - it must take 35 tons worth of cargo with it, including two LMP1 cars. That means draining fluids, partially dismantling the cars, and fitting everything into a 747. The team also ships items by sea, which requires shipping extra sets of items due to the longer shipping times. "It's all about efficiency," according to Porsche. Read more in the press release below. Terra Motors is unveiling the A4000i electric scooter, which it will sell in Europe, at the EICMA motorcycle show in Milan. The A4000i, which features smartphone connectivity, will be the company's European flagship model. Terra Motors will begin selling in Italy, and plans to make arrangements to sell in several more countries shortly after. Terra hopes to set up manufacturing in Europe, as well. Also on display at EICMA is the company's Bizmo II electric scooter, which has a driving range of 93 miles on a single charge. Read more in the press release below. Volkswagen is providing a 2015 e-Golf to Stanford University for research. The car will be used to study electric mobility, improvements in the driving experience and people's driving behavior and attitudes toward EVs. "Volkswagen's longstanding relationship with Stanford has allowed us to push the boundaries of automotive research and innovation," says Volkswagen's Ewald Goessmann, "and we look forward to extending our work together to drive advances in electric vehicles." See the video and read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. EPA, DOE Release 2015 Fuel Economy Guide for Car Buyers The U.S.