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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video:

McLaren boss' exclusive Porsche 935 Street is worth three 911 Turbos

McLarens may be exclusive, but there are still hundreds - if not thousands - of people out there who can say they own one. Mansour Ojjeh is one of them, but he doesn't just own a McLaren - he owns McLaren. As in, the company that makes the racing and exotic supercars. Or 25 percent of it, anyway. As the head of Techniques d'Avant Garde, Ojjeh is one of the British outfit's largest shareholders, previously having owned Heuer watches (before selling it to luxury giant LVMH) and engineered Porsche's most successful foray into Formula One - winning the world drivers' championship three times in a row and the constructors' title twice with Alain Prost and Niki Lauda behind the wheel of McLarens with Porsche engines developed and branded by TAG.
In short, he probably could get any McLaren he wanted at the drop of a hat, but also had strong ties to Porsche in the 80s, and this is the car he wanted. It's called the Porsche 935 Street, and it's the only one ever made. Inspired by the 935 racer that won Le Mans and over 120 other races, Ojjeh contracted Porsche Exclusive when it was still in its infancy to make him one for the road. So they took a 930 bodyshell, slotted in the 3.3-liter turbo flat-six from the 934 but cranked output up to 375 horsepower, and gave it the brakes, suspension, BBS wheels and wide-body aero from the 935 racer. They painted it a deep metallic red and trimmed the interior with cream leather and wood veneer.
When all was said and done, a total of 550 modifications were performed, detailed on a seventeen-page invoice and costing as much as three new 911 Turbos at the time. Ojjeh only put 12,000 miles on the odometer, running up and down the French Riviera, and has now put it up for sale at the upcoming Bonhams auction at Spa where it's tipped to fetch upwards of 300,000 euros - equivalent to $410k at today's rates, or, once again, the price of about three new 911 Turbos.