2011 Panamera Navigation Heated Seats Cooled Turbo Wheels Moon Roof Low Miles on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Magnus Walker soliloquizes in his Porsche 911 at night

Magnus Walker, a prolific Los Angeles clothing designer who has also carved out a respected spot for himself in Porsche world, has had yet another video made about him and his sizable Porsche collection. In this latest video, Hong Kong-based Obscura magazine focuses its video cameras on Walker and his 1971 Porsche 911 track car (yes, the one that appeared on Jay Leno's Garage) as he speeds around Downtown LA and Little Tokyo late at night.
We've heard Walker's story many times before. He's not like the average Porsche owner, perhaps a tad more passionate than most, and he builds 911s like he designs clothes: his way. Sure, we might be a little envious, but can you blame us? View this very slick and entertaining nighttime video entitled Disturbing The Peace below.

Jay Leno welcomes finely rebuilt Porsche 356 into his garage

Not a month after the Porsche 911 Reimagined by Singer visited Jay Leno's garage, another artfully restored Porsche has rolled in. This time it's a 1957 Porsche 356A Outlaw, the "outlaw" moniker referring to Porsches that have been restored outside the bounds of period-correct orthodoxy.
This 356A was literally done from the ground up by Michigander Chuck Olenyk, the floor of the car having fallen apart so badly that he couldn't remove the roof at first since it was holding the vehicle together. Olenyk said that of the 2000 hours over seven years that he spent restoring the car, 500 were spent just on repairing the rust. That's undoubtedly some of the reason why when he tried to sell the unrestored car as a roller in the nineties for $1,000, no one would take it off his hands.
Olenyk fitted a mildly tuned engine from a Porsche 912, the transmission from a 356B, the brakes from a 356C, Fuchs mags and a modified replicar Speedster roof from Intermecchnica. It lacks nothing even with just 115 horsepower, and it adds to that with charm and aural appeal. You can see and hear the full story in the video below.