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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche spotted testing next-gen Panamera in the snow

It's winter testing season in northern Sweden, and the latest spy shots our paparazzi on the ground have brought us is the upcoming Porsche Panamera testing in the cold and snow. The upcoming new four-door Porsche, spied wearing only minimal camouflage, appears to have a more elegant and sloping roofline than the existing model. Other details like the lights, mirrors and grille openings look fairly consistent with what we've been seeing on Porsche's other models as they've trickled out. Based on the new MSB platform, the new Panamera is set to share its underpinnings with the next Bentley Continental and possibly an Audi variant as well – though the prospect of a Lamborghini version to follow the Estoque concept seems to be off the table. The new platform will, however, make the new Panamera lighter than the current model. A new range of V6 and V8 engines are expected to provide motivation, driving the rear wheels or all four, along with the available e-hybrid system. Porsche's first four-door sedan was introduced in 2009 and underwent a facelift in 2013, so the all-new second-generation model should arrive sometime later this year or next as a 2017 model. This new model could provide the impetus for Porsche to put the Sport Turismo shooting brake version into production as well, and maybe – just maybe – a two-door coupe and possible convertible versions to follow in the footsteps of the 928.

Watch this Koenigsegg CCX hit 211 mph on a runway, outpacing McLaren's P1

Vmax200 in in England organizes events where those who care to show up with a supercar can run them down the two-mile runway at Bruntingthorpe Proving Ground. Evo attended the latest event, bringing an impressively green Lamborghini Aventador to test its girth and gaping vents against other precious metals like the McLaren P1 and F1, Ferrari F12 Berlinetta and Enzo, a Porsche Carrera GT and enough 911 Turbos to start a dealership. Speaking of those Porsches, nine of the top ten slots in the top speed competition are claimed by modified 911 Turbos.
A monochrome Swede ruled them all, though, a black-and-white Koenigsegg CCX setting fire to the speed trap run after run, hitting 211 miles per hour at its quickest. It was followed by, surprise, a 911 GT2 modified by 9E that did 210 mph. You can watch the EVO video below, GT Spirit has a bigger breakdown of the day, and we've included another vid showing the tandem launch of the CCX and McLaren F1.