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Porsche rolls out new 919 Hybrid at racing gala

That Porsche is returning to Le Mans next year with a top-tier LMP1 entry is no news - we've known that for some time. We've even seen pictures of the car in question undergoing testing at various racetracks across Europe, been told who'll be driving it and given some basic parameters of what will make it go. We just haven't known what to call it, but now we do.
In detailing its full endurance racing program for next year at its Night of Champions in Weissach, Porsche has revealed that its new LMP1 racecar will be called the 919 Hybrid. So, something like the 918 Spyder, only one faster. With a four-cylinder engine and a pair of electric motors, the 919 Hybrid will be taking on the top class at Le Mans next year, with a compelling roster of drivers on the docket: along with Mark Webber, Timo Bernhard, Romain Dumas and Neel Jani, Porsche has assigned its works driver Marc Lieb and F1 test driver Brendon Hartley to the effort. But that's not all Porsche has in store.
The factory is also supporting teams that will campaign the 911 RSR in the FIA World Endurance Championship as well as the United SportsCar Championship here in the US, taking Porsche off the pit wall and right in the race seat for next year as part of a comprehensive new racing program, details of which you can read in the press release below.

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Dan Neil pokes fun at the celeb cars of 2014

Look, we try really hard not to pay any attention to the Kardashians and their vapid reality TV empire. But, as troubling as that brood may be, occasionally we're impressed and/or horrified by their four-wheeled conveyances. In fact, that curiosity extends beyond talentless reality stars with rotund glutes to celebs in general. That's why we're enjoying Dan Neil's sometimes biting take on the celebrity cars of 2014. Besides paying tribute to Kim K, husband Kanye West and the adorable Lamborghini that their spawn rides about in, Neil also takes a look at LeBron James' turn as a Kia spokesman and boxer Floyd Mayweather's trio of Bugatti Veyrons. Matthew McConaughey is a focus of Neil's as well, thanks to his oft-panned advertisements for Lincoln (and the raucous parodies they inspired), before finishing on the high, with Jerry Seinfeld and his new Porsche 918 Spyder. Take a look at Neil's recap of the celebrity cars of 2014. News Source: The Wall Street Journal Celebrities Humor Bugatti Kia Lamborghini Lincoln Porsche Videos porsche 918 spyder celebrity dan neil