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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche resurrects V8-powered 911 prototype from the Eighties

These days, we take it for granted that the Porsche 911 uses a flat-six engine. That's because every version of the iconic rear-engined sports car has had one. Right? Well, for the most part. There was the 912 that joined the original in the late Sixties with a flat-four. And in the mid-Eighties, Porsche toyed around with the idea of a V8-powered 911.
After the first-generation 911 had been in production for over two decades, Porsche began development of its successor, the 964, in the 1980s. And one of its ideas was to use a V8 engine. So it took a 964, borrowed a V8 from Audi, gave it the rear bodywork from a 959 and dubbed it the 965.
The idea was to create a more affordable successor to the 959 that included its advanced all-wheel drive system and active suspension. The Audi V8 would have been replaced with one of Porsche's own design - possibly based on the it had built for Indy racing - but Dr. Ulrich Bez (who was then head of Porsche R&D long before taking the reins at Aston Martin) ultimately killed the project.

'Born of a Blue Sky' brings the Amelia Island Concours to you

The Amelia Island Concours d'Elegance has more clout every year and is getting a reputation as Pebble Beach minus the madness. Held in March this year, it celebrated Ducati and the 50-year anniversaries of Lamborghini, the Corvette Sting Ray, Porsche 911 and the Ford GT40.
Justin Lapriore was there, and seemingly everywhere, getting footage of the various wares on display on the lawns and the sand and the runway. The resulting video, Born of a Blue Sky, is a 16-minute survey of some of the finer sights and plenty of engine sounds. Check it out below.